1 / 25

Do2Done

Do2Done. DE-CLUTTER YOUR LIFE. Overview. Product Objective Customer Personas Product Planning and Positioning Business Model Product Requirements and Development Other Factors. PRODUCT OBJECTIVE. Purpose. What is the Job to be Done?. Customer Interviews.

iniko
Download Presentation

Do2Done

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Do2Done DE-CLUTTER YOUR LIFE

  2. Overview • Product Objective • Customer Personas • Product Planning and Positioning • Business Model • Product Requirements and Development • Other Factors

  3. PRODUCT OBJECTIVE

  4. Purpose What is the Job to be Done?

  5. Customer Interviews • Why do you use a to-do list? What is the primary value it provides you? • What does your to-do list tracking workflow look like? The more you can say the better! (e.g. do you start every morning? do you move items from the previous day to the new day? do you prioritize your items? how often do you refer to your to-do list?) • What is the one thing you wished X could do to make it better? How do you work around this now?

  6. Customer Insight The better a to-do list supplemented someone’s normal workflow, the better it was received So, what is the Job to be Done? Tasks! People just want to get sh*t done. The more, the better

  7. CUSTOMER PERSONAS

  8. Alan • 30 years old • Front-end dev • Productivity nut • Addicted to trying new things all the time • Loves 4 Hour Workweek • Often described as “intense” “Man, life is too short. I want to maximize my impact while I can. Unfortunately, there is so much wasted effort on mundane things. I’m always looking for awesome ways to get more efficient, agile and productive at work and my personal time. I find I learn a lot more and enjoy a lot more things that way.

  9. Sarah • 33 years old • Mother of two • Wife • Banker • Scatterbrained • Loves hanging out with her girlfriends and also her family “I’m so busy! Balancing a hectic job and my personal life can get nuts! I’m up to my neck in post-its to remind me of things because so much is going on in my life. It’s too bad I can’t carry my post-its with me though or archive them …

  10. BUSINESS MODEL

  11. PRODUCT REQS & DEV

  12. Rough Road Map ACT I Get the basic product experience right ACT II Go cross-platform ACT III Branch into social task management

  13. Requirements Quadrants Phase 2 Phase 2-3 NOT URGENT MVP MVD URGENT NEED DELIGHT

  14. Requirements Quadrants • History of tasks completed • Add browser plugin • Add calendar/time entries • Add desktop app for Win/Mac • Add voice support NOT URGENT • Create new to-do list • Create new tasks • Delete completed tasks • Move order of tasks • Prioritize tasks as HIGH or LOW • Create multiple to-do lists • Add tagging to an entry • Move a task across lists URGENT NEED DELIGHT

  15. How might order of reqs change? • Usage metrics/user feedback might show unexpected learnings • Technical difficulties • Time line changes • Product vision changes

  16. Possible Engineering Concerns • Feature implementation is harder than initially anticipated; need more resources or time • “I have a better way to meet that objective” • “This is too simple/trivial – needs more features”

  17. Other Factors to Note Consumer switching costs to other to-do tools is very low Lots of competitors and free apps in this space, but one stands out: • > 7m downloads on iPhone and Android • Cloud based • Great UX and UI • Supports voice • Raised funding • Supports social sharing of to-dos • Team of linguistic experts • Clever affiliate revenue model

  18. Trending?

  19. Trending?

  20. Trending?

  21. Trending?

  22. Trending?

  23. IN CONCLUSION

More Related