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U.S. Personalized Postage (sometimes called Customized Postage)

U.S. Personalized Postage (sometimes called Customized Postage)

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U.S. Personalized Postage (sometimes called Customized Postage)

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  1. U.S. Personalized Postage(sometimes called Customized Postage) An overview of stamp (postage) types with some usages: 2004 – 2008 A.P.S. Summer Seminar 2008 Compiled by Joann Lenz

  2. 2 0 0 4

  3. Avery Dennison’s precursor to personalized postage was “Creative Postage Labels.” My first order was placed in April 2004. These labels were part of the bottom margin of a pane.

  4. Some usages: 2004

  5. Three postage choices:

  6. stamps.com begins test:July 22, 2004

  7. Postmarked 08/18/04

  8. Smaller frame is Type 1 and 2: 48 mm wide.Frame lying on top of that is Type 3: 49 mm wide.

  9. Smaller frame is the Type 1 and 2: stamp height is 34mm.Frame below that is the larger Type 3: stamp height is 35mm.

  10. Tagging Type 1; stamp 48 x 34.

  11. Tagging Type 2; stamp 48 mm x 34mm.

  12. Tagging Type 3; stamp 49mm x 35mm.

  13. Ten possible colors for frame/denomination

  14. One of two stamps ordered August 3, 2004; card used a story line to introduce stamps to collector friends. (Type 1) My EDU 08/07/04.

  15. The story continues… (Type 3)

  16. More of the saga… (Type 3)

  17. Usage of Type 2.

  18. Two different bottom margins used in first test. Top strip is from Type 1; bottom from Type 2 or 3.

  19. A few of the popular design choices:children, pets, hobbies, events, buildings, societies.

  20. And then the other shoe dropped…

  21. Limit placed on types of designs:Images of adults or teens no longer accepted via the PhotoStamps website. Press release dated 09/13/04.

  22. As noted in the 10/04/04 article, WWF benefited from stamps produced by PhotoStamps. Five different designs were used: African elephant, giant panda, lowland gorilla, one-horned rhino, and Bengal tiger.

  23. Usage of a WWF photostamp to Mexico with receiving backstamp.

  24. Press release announces end of the test; no orders to be accepted as of 10/01/04. USPS would conduct a review of the program. Decision regarding the future of the program expected in 90 days. (Rather optimistic as it turned out.)

  25. PhotoStamps asks its customers to write USPS in support of the program.

  26. Avery again competes: Test run from Oct. 18 to Nov. 14 following the end of the PhotoStamps test.

  27. In April 2004, Avery used a label that said Avery Creative Postage Labels. Avery’s label in late 2004 read: Avery Fun Stamps: labels intended for the holiday season.

  28. 2 0 0 5 And beyond…

  29. Left margin of pane of 20 stamps. Only orders in the second test placed by May 16th have this margin.

  30. stamps.com usage on a USPS postal card –dated May 20, 2005.

  31. New narrow tagging block over company name and roulettes. Stamps in 2004 said “photostamps”.

  32. On the left is a 2004 version with “photostamps” on the stamp; the 2005 version on the right has “stamps.com”.

  33. stamps.com rejected the photo of my local PO, but did accept a picture of the flag cropped from the photo.

  34. CafePress.com partners with stamps.com:Virtual Stamp Club stamp from 2006.

  35. Cards showing the two orientations offered by PictureItPostage.

  36. Few errors have been reported, but these two stamps are misperfed. George Brett is pictured top.

  37. Maximum card using a photo taken while in Bellefonte, June 2005. Card purchased at the APC.

  38. Zazzle partners with Pitney Bowes to offer stamp designs. Zazzle sales began July 18, 2005.

  39. Having fun with the new Zazzle stamps; postmark is July 22, 2005.