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Publisher Training

Publisher Training. Adrian Lee | Sales Engineer APAC | 22 nd October 2010. Ninemsn. Agenda. Campaign Flow Placement Flow Creative Flow Ad Positioning Frequency Capping Publisher Reports. Campaign Flow. Left Menu. Structured in the same way for all users, including publishers.

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Publisher Training

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  1. Publisher Training Adrian Lee | Sales Engineer APAC | 22nd October 2010 Ninemsn

  2. Agenda • Campaign Flow • Placement Flow • Creative Flow • Ad Positioning • Frequency Capping • Publisher Reports

  3. Campaign Flow

  4. Left Menu • Structured in the same way for all users, including publishers. • Includes only relevant sections and actions • Content dependent on user’s role and permissions • Can be minimised for larger viewing area

  5. Campaigns List

  6. Campaigns List • “Excel Options” Button • Export sheet listing all ads and the Clickthrough and Third-party • Tracking URLs assigned • Functionality to modify URLs in bulk and re-import into campaign

  7. Campaigns List • “Reports” Button • Generate reports for campaign from current screen without going to Analytics • Switch to Analytics

  8. Campaigns List • “Bookmark” Button • Add campaign to “My Bookmarks” section on Left Menu for quick access • Also available at Placement and Creative Level

  9. Campaigns List • “More Options” Button • Generate creative specs for the placement, based on the specs entered in by the • publisher • To add/edit creative specs, go to: • Account Settings > Setup > Creative Specs

  10. Campaign Flow – “Setup” Tab • All fields are viewable but disabled

  11. Campaign Flow – “Media Plan” Tab • Displays all placements assigned to the publisher and it’s related accounts (if the current account is a Network) • Placement list can be customized per user

  12. Campaign Flow – “Media Plan” Tab • Edit • Allows access to Placement Settings, its creative and placements tag • Can also be accessed via right-clicking placement • Preview • Opens a preview page of the placement and its ads

  13. Preview • Includes information about the ads and their assets

  14. Preview • Includes information about the ads and their assets • Sections can be collapsed and expanded

  15. Preview • Functionality to preview how your ad would appear on a page and you can share this preview with others • Check the Review Process of the ad to see where it currently is and what has happened in the past

  16. Campaign Flow – “Creative” Tab • Lists all ads under the campaign • Review Tab allows you to Reject the Ad or add a note about it.

  17. Campaign Flow – “Tags” Tab • Generate the campaign code package for all placements and send to yourself or also to those working on the campaign as well • Can send the code package to Media Agency contacts as well

  18. Campaign Flow – “Tags” Tab • “Placement Tags” tab • Can choose tag type to be generated – Site Default, Script or iframe

  19. Campaign Flow – “Tags” Tab • “Placement Tags” tab • Can choose tag type to be generated – Site Default, Script or iframe • Tags for specific placements can be generated

  20. Campaign Flow – “Tags” Tab • Third-Party Tracking • Specify publisher ad server tokens be implemented into the ad tags • Serving Settings • Set iFrame and Z-Index details, and advanced serving settings

  21. Campaign Flow – “Monitor” Tab • Real-time top level data for placements in campaign. • Updated every 15 mins • Link to Analytics (updated every 24 hours)

  22. Placement Flow

  23. Placement Flow • Accessed via “Edit > Setup > Placement Settings”

  24. Placement Flow – “Setup” Tab • All fields are viewable but disabled

  25. Placement Flow – “Creative” Tab • Lists all creative assigned to the placement • Same options available as “Creative” tab under Campaign level

  26. Placement Flow – “Tags” Tab • All options from “Tabs” tab under Campaign level are available

  27. Placement Flow – “Tags” Tab • All options from “Tags” tab under Campaign level are available • Additional Option • Generate Test Tags

  28. Creative Flow

  29. Creative Flow • Accessed via “Edit > Setup > Ad Settings”

  30. Creative Flow – “Setup” Tab • All fields are viewable but disabled

  31. Creative Flow – “Interactions & Ad URLs” Tab • Clickthrough URL viewable but disabled • Publisher Third-Party Tracking • Editable field by publisher

  32. Creative Flow – “Review Process” Tab • All review options available in this tab • Sites can add notes and view notes added by the media and creative agency

  33. Creative Flow – Add Note • Sites can add notes, which will be available to all in the “Review Process” Tab. • The note can be sent to the Media Agency, Creative Agency or Site Contacts via e-mail

  34. Ad Positioning

  35. Ad Positioning – Expandable Banner • To position expandable panel, navigate to the “Setup” tab in the Ad • Under “Panels List” you will see all panels associated with the ad • Right-click on the panel you would like to position and select “Ad Positioning”

  36. Ad Positioning – Expandable Banner • Positioning Units – Always use “Banner Relative” • Drag and drop expanded panel where you would like it to expand to and the X & Y positioning co-ordinates will automatically be set • Can preview on a background – URL or Image

  37. Ad Positioning – Out of Banner • IMPORTANT – Always position and test on publisher test page

  38. Ad Positioning – Out of Banner • To position Out of Banner sections, navigate to the “Setup” tab in the Ad. • To position Floating Element of OOB, navigate to “Intro” • Open “Intro Positioning Settings”

  39. Ad Positioning – Out of Banner • Always set “Positioning Units” to Relative Position • Enter the destination URL of a static element on the page to reference off for positioning, i.e. Site logo • Put test tags on publisher test page

  40. Ad Positioning – Out of Banner • Use “Position” to set X & Y co-ordinates of the Floating element in reference to the Reference Element • Can also use Ad Positioning, however, always do final check on publisher test page

  41. Ad Positioning – Out of Banner • Next, set position settings of Reminder Element • Use same steps as for Floating Element

  42. Frequency Capping

  43. Frequency Capping – Expandable Banner • Navigate to “Setup” tab of the Ad and then the “Panels List” • Set frequency capping in “Default Panel Frequency” Setting • Unlimited • # Times Per Session/Day/Week/Campaign For a Unique User

  44. Publisher Reports

  45. Publisher Reports • Reports are located in “Analytics” • Accessed via “Campaign Management” drop-down at top of page or “Reports” button in Campaigns level

  46. Publisher Reports • Publisher reports access via “Publisher Reports” tab in Left Menu • Delivery Analysis – Analyse current and past delivery/interaction data across • campaigns and placements • Performance Analysis – Review user interaction with ads across different • placement types and sections • Over Under Delivery - Analyse the delivery rate and daily goals of your running • placements and adjust your delivery to meet your targets

  47. Publisher Reports – Generating Reports • Select one or multiple campaigns • Choose Data Level – Different for every report • Choose Date Resolution – Days/Weeks/Months/Quarters/Totals • Choose Date Range – Campaign(s) Lifetime/Custom • Select Date Range if Custom `

  48. Publisher Reports – Generating Reports • “Report Sample” Tab – Displays an example of the current report with dummy data.

  49. Publisher Reports – Generating Reports • “Report Sample” Tab – Displays an example of the current report with dummy data. • “Filtering Options” Tab – Select a combination of Placements and/or Ads to generate the report for

  50. Publisher Reports – Generating Reports • “Schedule Options” Tab – Schedule report to be sent regularly • Sent on Daily/Weekly/Monthly/Quarterly basis • Choose date range when report will be sent • Sent to yourself and/or other recipients

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