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Mairi Henderson, Project Manager, Scottish Enterprise Regional Workshop: Selkirk, Scottish Borders Date: Tuesday 6 th May 2014. Regional Seminar Agenda. Welcome Superfast Broadband Rollout – Scottish Government Business Gateway – What we do? Introduction to CREATE – Scottish Enterprise

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Mairi Henderson, Project Manager, Scottish Enterprise

Regional Workshop: Selkirk, Scottish Borders

Date: Tuesday 6th May 2014

regional seminar agenda
Regional Seminar Agenda
  • Welcome
  • Superfast Broadband Rollout – Scottish Government
  • Business Gateway – What we do?
  • Introduction to CREATE – Scottish Enterprise
  • Networking Session
    • Meet the CREATE Advisor
    • Mak-Lab
what is create
What is CREATE?
  • Developing approaches to encourage the take up & optimal use of Broadband & ICT by SMEs in rural areas
  • Working in partnership with organisations across different regions in North West Europe to share skills & ideas and to test approaches in different environments
  • SMEs will benefit from intensive support and business advice on how to exploit ICT
The project is funded from the INTERREG IVB Programme which targets EU funding to encourage regional collaboration to develop new approaches to common problems

€2.6m EU Funded project

(€1.3m of which is ERDF)

  • The funding will provide support for
    • SMEs to receive 1-1 advice
    • Materialsto be developed that encourage ICT & broadband take-up
    • Help SMEs to collaborate with other small rural businesses from across North West Europe.
story so far
Story so far ..
  • September 2013 - Launched project with Conference in Hereford
  • December 2013 - Appointed Leadership Panel of industry experts
  • January 2014 - Transnational Seminar in Dumfries, Scotland
  • February 2014 - Recruitment process for CREATE Advisors
  • March / April / May 2014 – Regional Workshops being delivered across all Partner regions
aims to overcome
Aims to overcome
  • Structural Deficits of the Rural Economy
    • Isolation from markets & skills
    • Lack of infrastructure
    • Lack of scale
    • Poor clustering opportunities
    • Lack of ICT expertise
    • Reliance on traditional sectors
collection exercise
Collection exercise

HSB Rollout/Demand stimulation

  • Specific marketing campaigns attached to a rollout in an area to get uptake from businesses
  • Bespoke seminars presenting specific advantages to the different target groups
Role of NGA Broadband
  • Digitally Mature SMEs grow at least 2 times faster
  • At the height of the recession digitally mature SMEs were 29% more likely to grow than those with only basic use of IT
  • More sophisticated IT
    • improves labour productivity - 10% in services; 5% in manufacturing
    • drives 20% of all productivity growth across sectors
  • The annual total turnover of U.K. SMEs could be boosted by £18.8bn if all of these firms sold and marketed online
persisting issues
Persisting Issues
  • High awareness of speed issue
  • Low awareness of potential
  • Poor exploitation will continue
  • Without action, economic effects will not be realised
  • Latent economic potential must be unlocked
why do this transnationally
Why do this transnationally?
  • Technical capacity & skills
  • Gain scale
  • Technical & economic specialisms
  • Test approaches
  • Demonstrate how rural SMEs can benefit from the global economy
leadership panel
Leadership Panel
  • Recruit a Leadership Panel comprised of business & ICT experts from each partner region to the transfer of knowledge & skills across the partner regions
collection exercise1
Collection exercise

What will CREATE offer SMEs?

  • 1:1 CREATE Advisor support (expert advice)
  • Business Directory
  • Business Review, identifying Action Plan specific to your SME
  • E-Guides – Best Practice guides
  • Digi-Labs - access to lab which showcases new IT Technologies
  • Clusters - Access to online knowledge platforms
business review diagnostic
Business Review Diagnostic
  • Develop dynamic & tailored tool for delivery to a range of SMEs with different levels of digital maturity
  • The tool will focus on ways that new technologies can be incorporated into the business processes of rural SMEs to
    • encourage resilience,
    • increase efficiency, &
    • boost competitiveness.
  • Delivered on the ground by local advisors until June 2015

Develop physical & virtual Digi-Labs as demonstrators and to facilitate transnational communication & collaboration

virtual clusters
Virtual Clusters

Virtual clustering of rural SMEs across NWE

To overcome barriers to market caused by

remoteness & the lack of critical mass

The Cloud Clusters will provide SMEs with

• Significant exposure to other regions and countries

• Opportunity to gain scale

• Friendly environment to foster open innovation

• New suppliers

• New partners

• Transfer of new processes that can cut costs & increase sales


Keeping in Touch with #createNWE

Search LinkedIn for:

CREATE – Connecting Rural Enterprise for a Transnational Economy

book time with create adviser
Book Time with CREATE Adviser


Dan Annison, Scottish Enterprise

[email protected]

Tel: 01387 245204

Mairi Henderson, Scottish Enterprise

[email protected]

Tel: 01387 245223