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The Three Laws of Advertising - PowerPoint PPT Presentation

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Master these 3 laws and you can target market your business plan.

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The Three Laws of Advertising

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    1. The Laws of Advertising 3 Customers will not come from one single activity, but a multitude of sources.

    2. Law #1. We have to sow our seeds to get new customers “A farmer went out to sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up.

    3. One Important Fact . . . . . . . . that most of us do not even consider when we advertise our business is the condition of the soil where we are planning to plant our seeds. If we are not careful in casting our seeds and they land on the path, the birds will eat them up before they have a chance to take root.

    4. Kurt Mortensen of the Enlightened Wealth Institute asks these key questions. What do you want your advertising to accomplish, who should your advertising speak to, what should your advertising say and what advertising medium should you use? Consider these when planning your advertising campaign.

    5. Law #2: There is risk involved Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root.

    6. Be careful that your advertising dollars are not wasted onuseless rocks that will keep your seeds from growing a root system.

    7. Marti Barletta said, “The shortest distance between you and business success is marketing to women.” Women control slightly more than half of all personal wealth in the U.S; women make 83% of family purchasing decisions. At the end of the day it is important to realize that women are the target audience, not a niche audience, particularly online.

    8. According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.

    9. The power of the female customer will not only influence how you market this year and next; it will define your business and marketing strategies for at least the first few decades of the 21st century. If you want to have a business that not only survives, but thrives, women are the target market.

    10. Ladies, you are your own perfect market. Your chances of planting seeds in the right place and having those seeds take root and growing up big and strong have just increased dramatically.

    11. Law #3: There is always a reward Other seed fell among thorns, which grew up and choked the plants. Still other seed fell on good soil, where it produced a crop a hundred, sixty or thirty times what was sown.”

    12. Farming is just like building a business. It requires time for seeds to take root and grow. Advertising works just like farming. It requires consistent effort to get any degree of success and there is always a reward!

    13. Those who earn the most money all have one talent in common. They have built networks of people. So, choose you’re advertising wisely. Bryan Long/Infomercial Anything