Master these 3 laws and you can target market your business plan.
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Customers will not come from one single activity, but a multitude of sources.
“A farmer went out to sow his seed. As he was scattering the seed, some fell along the path, and the birds came and ate it up.
. . . . that most of us do not even consider when we advertise our business is the condition of the soil where we are planning to plant our seeds. If we are not careful in casting our seeds and they land on the path, the birds will eat them up before they have a chance to take root.
What do you want your advertising to accomplish, who should your advertising speak to, what should your advertising say and what advertising medium should you use? Consider these when planning your advertising campaign.
Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. But when the sun came up, the plants were scorched, and they withered because they had no root.
Women control slightly more than half of all personal wealth in the U.S; women make 83% of family purchasing decisions. At the end of the day it is important to realize that women are the target audience, not a niche audience, particularly online.
This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.
it will define your business and marketing strategies for at least the first few decades of the 21st century. If you want to have a business that not only survives, but thrives, women are the target market.
Your chances of planting seeds in the right place and having those seeds take root and growing up big and strong have just increased dramatically.
Other seed fell among thorns, which grew up and choked the plants. Still other seed fell on good soil, where it produced a crop a hundred, sixty or thirty times what was sown.”
It requires time for seeds to take root and grow. Advertising works just like farming. It requires consistent effort to get any degree of success and there is always a reward!
They have built networks of people. So, choose you’re advertising wisely.
Bryan Long/Infomercial Anything