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Jane Wilson. Chief Executive Chartered Institute of Public Relations. What you say: Building Reputation from the Inside Out. What makes up a Corporate Reputation?. 90\% of respondents identified reputation as one of the primary assets for their organisation.*. *Economist Survey 2005.

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Presentation Transcript
jane wilson

Jane Wilson

Chief Executive

Chartered Institute of Public Relations

what you say building reputation from the inside out
What you say:

Building Reputation from the Inside Out

what makes up a corporate reputation
What makes up a Corporate Reputation?

90% of respondents identified reputation as one of the primary assets for their organisation.*

*Economist Survey 2005

reputation factors
Reputation Factors*

*Courtesy Reputation Institute. RepTrack & WorkRep TM

you can t fake authenticity
You can’t fake authenticity

When the CEO is proud of the organisation it shines through and can have a huge impact on the success of employee engagement

slide6
Your Internal Audience

Engagement

Vocal Detractors

Active Ambassadors

Silent Assassins

Passive Supporters

Pride

getting it wrong
Getting it Wrong
  • Inconsistent internal and external messages
  • ‘Parachuting’ in from HQ
  • Second hand news
  • No awareness of ‘local issues’
  • One way traffic
walking the talk
Walking the Talk
  • A passion and pride that comes from the top
  • A focus on integrity and transparency
  • Identifying your potential reputation ambassadors
  • Tailoring your message for local markets
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