Don’t Forget These 9 SEO Trends In 2020 - Infinite IT India

1. Don’t Forget These 9 SEO Trends In 2020 Presented By: Infinite IT India Pvt Ltd

2. SEO is always important for website health. A website without SEO is useless even if it has been designed beautifully to attract people. Search engine optimization (SEO) is digital marketing technique that is constantly changing. SEO services gurgaon is important for all type of businesses as it makes your website visible on Google search results. For startups in 2020, this quite be difficult as Ads are ruling over search results. Let’s dive into some creative approaches to SEO techniques that every digital marketing company should know!

3. The SEO 2020

4. Search results got consolidated • Deep Keyword Research • Improving Site Engagement Metrics • Dominating Voice SEO • Key to local SEO • Making Videos Crucial • E.A.T Content strategy • Data focused SEO • Mobile usability for higher rankings 9 Tips & Tricks Found around the house!

5. Search results got consolidated The percentage of organic search results has decreased due to advanced ads and featured snippets. The Google is now focusing more on data thus showing answers to the user queries on the “0 rank” featured snippets. This has decreased the click shares for search results by 10% down by around 50% that it used to be. Therefore, the experts have to now focus on to do SEO for rank 0 position to increase their website visits and clicks.

6. Google has now evolved itself from search engine to an “Answer Engine”. To master the digital marketing and SEO, you need to add some activities to your keyword research: Use combination of tools to prepare a list of keywords Think about topics rather than direct keywords to find your secondary keywords. Find keywords that results in more clicks than searches. Use long-tail keywords to grab more users Deep Keyword Research

7. The website engagement metrics identifies the effectiveness of your content. Some of them are: Bounce rate Dwell time Time on page Return visits Click to call Comments Social shares Here, influencers plays a key role to change the SEO strategy in 2020. Site Engagement Metrics

8. Dominating Voice SEO By 2022, the voice will totally dominate the SEO industry. Even Google is improvising its algorithms according to voice search commands . The BERT update that totally works on natural language processing and semantics of the user query, t understands the users language and give out the best and relevant results. The website design company gurgaonand digital marketers have now to work more on these tricks.

9. Key to local SEO Entity popularity and Entity engagement will be the key to local seo. The authority of the local business is a key factor higher ranking in SEO 2020. Some of the entity engagement signals like how much do people like your business?, positive business reviews, recommendations, etc are all such Google MyBusiness ranking factors and impact your business popularity.

10. Video marketing will be the most important digital marketing trends in 2020. Adding videos to the SEO strategy to improve brand engagement. Here are some tips to boost SEO with video - Using engaging thumbnail image Adding accurate schema tags to rank better Uploading videos to multiple platforms Adding correct captions and transcript Adding optimized title and description and making videos mobile friendly. Making Videos Crucial for SEO strategy

11. With the launch of BERT algorithm, Google is now able to understand the context of user queries more precisely and trying to give out the best of the search results. The web design company gurgaon need to focus on the great content that focuses on E.A.T strategy: Expertise: content written by expert writers Authority: the website must have some authority on the subject Trustworthiness: the website should have some authoritative links to that site. E.A.T Content strategy

12. Data focused SEO The analysis of qualitative and quantitative data is crucial for SEO strategy. The data science can help you make concrete decisions on data to: Visualize which combination has better impact Create marketing campaigns Understand preferences and pain points Identify referral sources to convert traffic Identify source of unusual traffic

13. In 2020, your entire SEO strategy must be mobile driven. Google announces Mobile First Indexing algorithm, which says bots are going to crawl your website according to mobile responsiveness. Your website must be mobile friendly and must have content serving websites according to the user device size. Mobile usability for higher rankings

14. Conclusion When it comes to SEO, it becomes difficult for digital marketers to apply those tips and tricks according to the demands in the industry as SEO strategy continuously changes with the user queries and Google algorithms. But you can get over a competition by being up to date and employing all SEO strategies wisely. Start revising your SEO strategy by starting with voice search SEO, zero click search, featured snippets, a more focused use of influencers, interactive video marketing, enhancing data quality content.

15. Ecommerce Website Development & Digital Marketing Company Website:infiniteitindia.com Call: 0124-4112136 Email ID: info@infiniteitindia.com Infinite IT India Pvt Ltd