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What Is SEO, and Why Is It Important for Your Website?

Basically, SEO is stand-alone search engine marketing. Itu2019s a way to increase your websiteu2019s organic traffic on search engines by optimizing your website for better visibility and rankings. Digital marketing strategies like SEO are essential for businesses to reach their target audience and enhance their online presence.<br>

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What Is SEO, and Why Is It Important for Your Website?

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  1. OVERVIEW Basically, SEO is stand-alone search engine marketing. It’s a way to increase your website’s organic traffic on search engines by optimizing your website for better visibility and rankings. Digital marketing strategies like SEO are essential for businesses to reach their target audience and enhance their online presence. www.inextwebtechnologies.com

  2. MAIN COMPONENTS OF SEO Mainly there are two components of SEO but some specialists categorize SEO into three distinctive parts. On-page SEO Off-page SEO Technical SEO www.inextwebtechnologies.com

  3. ON-PAGE SEO First, we discuss on-page SEO, also known as on-site SEO. In this process, we optimize your website design according to search engine or user perspectives. On-page SEO has multiple tasks, like website structure, website content, meta tags, heading tags, URL optimization, and internal-external linking. www.inextwebtechnologies.com

  4. OFF-PAGE SEO Now we talk about off-page SEO, also known as off-site SEO. In this process, we work outside of our main website to improve the website’s reputation and ranking. In off-page SEO, we have tasks like link building, guest blogging, social media marketing, and more. The goal of off-page SEO is to get users to see your site everywhere and build trust. www.inextwebtechnologies.com

  5. TECHNICAL SEO Technical SEO is the process of ensuring that our website is meeting the modern requirements of Search engine result pages that leads to increase in organic traffic and visibility that mainly involves the optimization of url ,aiming to make it more user- friendly, improve its loading speed, and fix Google search console. www.inextwebtechnologies.com

  6. WHY IS IT IMPORTANT FOR YOUR WEBSITE? If you want more business leads and more organic traffic on your website, then you need to do SEO on it. SEO makes sure that the website has the best user experience and is optimized according to Google algorithms. then your website ranks in the search engine. The Google algorithm is constantly changing, but Google always prioritizes content quality and user experience. If your content is unique and users have read it or spent some time on it, Google will prioritize it. www.inextwebtechnologies.com

  7. HOW TO RANK YOUR WEBSITE ON SEARCH ENGINES If you want your website to be at the top of the search engine, then you need to remember these points: Content Uniqueness: Make sure your website or webpage content is unique or helpful. Also, make sure your content is user-friendly or relevant to the query. Optimize Web pages URL: Always check and optimize the URL with your keyword, and avoid the special characters in the URL like:!,@,#,$,_. That’s a very small mistake, but one little mistake prevents your website from ranking. Optimize Meta Tags: Always optimize your meta tags with your focus page keyword, and according to your webpage, make sure the title length is under 60 characters and the description length is 160 characters

  8. Heading Tags: The heading tags are also important for the SEO process; we need to optimize one H1 tag on a single webpage. Interlinking Pages: You can use interlinking on your website to refer from one page to another page for better crawling or user experience. Alt Tags: alt tags, also known as alternative tags or alt text, In this process, we optimize images for search engines. Duplicate Content: If you have a product-base website, then you have multiple pages with similar or duplicate content. Now you can use the Canonical tag to remove duplicacy. Off-page SEO: First, if our website is well optimized, half of the work is done. Now we can move on to off-page SEO. In this phase, our main focus is to create high-quality backlinks with trustworthy websites for better crawling, traffic, and trust.

  9. CONTACT US www.inextwebtechnologies.com hr@inextwebtechnologies.com SCO 58-59, 1st Floor Sector 34-A, Chandigarh 160022, India SOCIAL MEDIA

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