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A number of organisations are directly sourcing from handicraft items manufacturers, thus increasing their earning potential. Industry Experts (https://www.industryexperts.co.in/) are well-networked with handicraft manufacturers and capable of catering to your sourcing needs as also help you set up shop in this industry. The thriving handicraft industry employs more than 7 million people in the country. The primary produces include shawls, carpets, glassware, imitation jewellery, attar, embroidered items, handprinted garments, art-metal products, and more.
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Handicraft-oneofIndia’sgreatestgiftstotheworld There’shardlyahouseholdinIndiathathasnotbeentouchedbytheHandicraft/Handloomindustry.ThestudyoftheIndianhandicraftindustrywilltakeyouonahistoricvoyageof5000years.ArchaeologistshavefoundevidenceofhandmadeartifactsintheIndusValleyCivilization.Apartfrompottery,terracotta,jewellery,andweaving,historianshavealsoestablishedthatancientIndianshadastronginterestinpaintings. Post-MauryaandduringtheGuptaera,thenumberofhandicraftmanufacturerskeptgrowingwiththefocusareasbeinghandloom,leatherproducts,woodcarving,sculpture,etc. TheindustryfurtherflourishedduringthemedievalperiodandtheBritishruleasIndiaemergedasamajorexportingnation. • TheModernScenario • Thethrivinghandicraftindustryemploysmorethan7millionpeopleinthecountry.Theprimaryproducesincludeshawls,carpets,glassware,imitationjewellery,attar,embroidereditems,handprintedgarments,art-metalproducts,andmore. • During2021-22Indiaexportedhandicraftproductsworth$4.35billion,over25%growthfromthepreviousyear. • TheUnitedStatesaccountsforabout38%ofthetotalhandicraftexportsfromIndia.OthermajorcountriesareAustralia,Canada,France,Germany,Netherlands,Japan,Italy,andmore. • TheGrowthDrivers • Traditionallyskilledlabours:Ashistoryshowcases,Indiahasbeenbestowedwithefficientcraftsmenforthousandsofyearswhohavebeenengagedinthetradeforgenerations.Hence,there’sanabundanceofskilledworkersinthisfield. • Favourablegovernmentpolicies:NationalHandicraftDevelopmentProgram(NHDP),andtheComprehensiveHandicraftsClusterDevelopmentScheme • (CHCDS)aretwobodiesresponsibleforaugmentingproductionfacilities&technology,humanresourcemanagement,creditfacilitiesforartisans,etc.
E-commerceboom:OnlineB2B,aswellasB2Csegments,haveembracedtheIndianhandicraftindustrythathasexpandedthemarketpenetration.Anumberoforganisationsaredirectlysourcingfromhandicraft items manufacturers,thusincreasingtheirearningpotential. • Growingoverseasmarket:ExportPromotionCouncilforHandicrafts(EPCH)isthebodythat’sresponsibleforbuildingandmaintainingtheexportdriveforIndianhandicrafts. • Artisandevelopmentinitiatives:Forseveraldecades,artisanshadfacedthe • problemofprofitablymarketingtheirproducts.Withvariousmarketinginitiativestakenbythegovernmentandprivateentities,thecraftsmenarenowgettingtheireffortsworth.Theyarealsobeinginductedintomoderntechnologiesthatareincreasingtheirproductivity. • IndustryExperts(https://www.industryexperts.co.in/)arewell-networkedwithhandicraftmanufacturersandcapableofcateringtoyoursourcingneedsasalsohelpyousetupshopinthisindustry.