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Stepping Up to the Poseidon Challenge: Creating Collective Change for Better Standards

Join Carleen Lyden-Kluss as she explores the Poseidon Challenge—a call for businesses to step up and create meaningful change in their organizations and industry. This initiative emphasizes the importance of identifying your mission, setting clear goals, and building collaborations with stakeholders. Learn strategies to promote your efforts, communicate effectively, and form strategic alliances, particularly with grassroots movements. Together, we can raise industry standards and make a positive impact because it's the right thing to do.

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Stepping Up to the Poseidon Challenge: Creating Collective Change for Better Standards

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  1. Stepping up to the Poseidon Challenge Or How to create change collectively Carleen Lyden-Kluss Morgan Marketing & Communications

  2. Why Step Up? • Create change • Raise the standards in your company • Improve our industry • Because it’s the right thing to do

  3. Strategies • Identify your mission, goals and objectives- tap into your passion • Research the opportunity-USP • Create collaborations • Recruit stakeholders • Identify needs/resources

  4. Promote • Let your peers and others learn about what you are doing • Leverage the media—they do like a good story • Bring in industry icons

  5. Communicate • Let your stakeholders know what you are doing on a regular basis • Request feedback and support • Encourage all to advocate your mission

  6. Strategic Alliances • Particularly with grassroots, this is key to developing a network • If working within the corporate framework, get buy-in from management

  7. Talk the talk AND Walk the walk

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