KEEP IT FRESH FROM THE FIELD. 5-25% loss after harvest Fight back Learn why produce spoils Learn how to handle produce. CONSUMERS’ PERCEPTION OF QUALITY. Appearance & Feel Eating Quality Freshness. PLANTS/PRODUCE. Change & Age Are Diverse Have Own Requirements High in Water.
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Change & Age
Have Own Requirements
High in Water
Sugar/Starch + Oxygen
CO2 Water + Energy
Variety Soil Planting & Harvest Postharvest Purchase Consumption
Selection Preparation GrowingCare
Can’t Improve Quality
Long Storage More Control
Short Storage Less Control
HARD TO ATTAIN
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