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Marketing for a New Company. EDUC 517 Tech Created by, Jenna Coleman & Kyle Hills. Define Your Company:. What is it? What does it do/produce? Define specifics: size, location, etc. Use your marketing research in step 1 to further decide the details of your company.

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marketing for a new company

Marketing for a New Company

EDUC 517 Tech

Created by, Jenna Coleman & Kyle Hills

define your company
Define Your Company:
  • What is it?
  • What does it do/produce?
  • Define specifics: size, location, etc.
  • Use your marketing research in step 1 to further decide the details of your company.
market your new company
Market Your New Company
  • Step 1: Market Research
  • Step 2: SWOT Analysis
  • Step 3: Customer Segment Research
  • Step 4: Design/Build your Brand
  • Step 5: Advertise your Brand
  • Step 6: Relay/Communicate your New Company
marketing research
Marketing Research
  • Primary Research
    • Survey
    • focus group
    • observation, experimental
  • Secondary Research
    • Online Databases
step 1 marketing research
Step 1: Marketing Research
  • Explain the primary research methods your group would use if you were to actually conduct marketing research for your company & explain why.
  • Conduct secondary online marketing research for your Company.
    • Find what your clients, customers, or prospects would like about your company . What do they want or need from your product or service.
s w o t analysis
S.W.O.T. Analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
step 2 s w o t analysis
Step 2: S.W.O.T. Analysis
  • Thoroughly evaluate your company based on your secondary research in step 1 to find their possible strengths, weakness, opportunities, threats
  • Example Site:
customer segment research
Customer Segment Research
  • Geographic (ex. Local-be specific, national, global)
  • Demographic (ex. Age, gender, education, income)
  • Psychographic (personality, values, attitudes, interests)
  • Behavioral (what they “tend” to do)
step 3 customer segment research
Step 3: Customer Segment Research
  • Research possible customer segments for your company/product.
  • Describe each segment by:
    • Geographic, demographics, psychographics, and any behavioral characteristics.
  • Define which customer segment you will focus on as your target market
step 3 example sites
Step 3: Example Sites:
  • Geographic/Demographics:
  • Psychographics:
building a brand
Building a Brand:
  • Create a Brand Name and Slogan
  • Product/Company Appearance (e.g. packaging & labeling)
  • Design a logo
  • Create a website
  • Determine appropriate product/service mix
step 4 design build your company brand
Step 4: Design/Build your Company Brand
  • Design a name and slogan for your product/service
  • Create a Logo (may be drawn or created on computer)
  • Create a layout/computer sketch of what your website homepage will look like
  • Newspapers
  • Television
  • Direct Mail
  • Magazines
  • Outdoor (flyers, stands)
  • E-Mail
  • Internet (search engine optimization)
  • Blogs
  • Radio
step 5 advertise your brand
Step 5: Advertise your Brand
  • Research different advertising options that have worked for your product/service category
  • Use this information to decide on which major media types you will use to advertise your product.
  • Create an estimated budget for advertising
    • Make sure to allocate resources appropriately to best reach your target market
  • Example Research Sites:
    • Radio and TV Commercials:
    • Print Ads:
marketing communications
Marketing Communications:
  • Sales Promotions:
    • Coupons, refunds/rebates, price packs, premiums, loyalty rewards, contests/sweepstakes
  • Professional Selling:
    • Personal selling philosophy, define best product/service attributes
  • Public Relations
    • Press relations, product publicity, public affairs, lobbying, investor relations, development
step 6 relay communicate your new company
Step 6: Relay/Communicate your New Company
  • Pick 1 of the marketing Communications that you feel is most appropriate for your company/product
  • If you select sales promotion: design a coupon, rebate, loyalty rewards program, or a contest/sweepstakes to go along with your product.
    • Try Google image search for examples (coupons especially)
  • If you select personal selling: define a selling philosophy that your group would use to sell your service/product, along with strong selling points of your service/product.
    • For help to develop your selling philosophy:
  • If you select Public Relations: create a press release about your new product/service to be distributed to the appropriate media (e.g. newspaper, internet through search engine optimization
    • For help in developing your press release:
project reflection
Project Reflection:
  • Individuallyvisit this website & complete survey:
  • Once you have completed this survey you have completed this project.