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The Bone 93.7. Jamie Williams Katie McMillan Caleb Serge. Morning Disaster. 16 minutes of advertisements 31 minutes of songs 5 minutes of station identifiers 4 minutes of trivia 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour 2 minutes of weather. Mid-Day Drive.

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the bone 93 7

The Bone 93.7

Jamie Williams

Katie McMillan

Caleb Serge

morning disaster
Morning Disaster
  • 16 minutes of advertisements
  • 31 minutes of songs
  • 5 minutes of station identifiers
  • 4 minutes of trivia
  • 2 minutes of promotion for Miller Lite’s “Raise the Bar” tour
  • 2 minutes of weather
mid day drive
Mid-Day Drive
  • 15 minutes of advertisements
  • 34 minutes of music
  • 4 minutes of trivia
  • 1 minute of weather
  • 2 minutes of promotion for Miller Lite’s “Raise the Bar”
  • 4 minutes of station identifiers
night
Night
  • 12 minutes of advertisements
  • 42 minutes of music
  • 4 minutes of station identifiers
  • 2 minutes of weather
what we found out
What we found out
  • Less advertisements are played as the day goes on
  • More music was played at night
  • Majority of advertisements were local businesses
  • There was no news played during the three hours
  • DJ’s spoke more during the morning than during the rest of the day
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