product usage testing in clinical settings n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Product Usage Testing in Clinical Settings PowerPoint Presentation
Download Presentation
Product Usage Testing in Clinical Settings

Loading in 2 Seconds...

play fullscreen
1 / 13

Product Usage Testing in Clinical Settings - PowerPoint PPT Presentation


  • 119 Views
  • Uploaded on

Product Usage Testing in Clinical Settings. Steve Fuller InforMedix Marketing Research, Inc. Medical-Surgical Market Research Group April 3, 2008. What is “ Product Usage Testing in a Clinical Setting ”?.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Product Usage Testing in Clinical Settings' - india


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
product usage testing in clinical settings

Product Usage Testingin Clinical Settings

Steve Fuller

InforMedix Marketing Research, Inc.

Medical-Surgical Market Research Group

April 3, 2008

what is product usage testing in a clinical setting
What is “Product Usage Testing in a Clinical Setting”?
  • Placement of prototype medical products in the hands of end users, for a trial period.
  • It is a simulation of actual clinical usage.
  • Usage tests provide:
    • Product use in a real medical environment
    • Realistic time and space constraints
    • Implementation by real future users of a product, with a realistic in-service
  • This is not a way to introduce new products.

InforMedix Marketing Research, Inc. 2008

what kinds of products can be tested
What kinds of products can be tested?
  • Non-invasive, non-critical items
  • Products that do not pose a risk to patients; where clinicians can fall back to familiar products as needed.
    • Diagnostic products, monitors
    • Patient exam items
    • Products that supplement normal clinical precision (e.g. software)
    • Products meant to improve on patient comfort
    • Non-sterile OR supplies and processes (e.g. disposal systems)
  • Products that cannot be properly evaluated in a focus group or interview setting.

InforMedix Marketing Research, Inc. 2008

1 define your goals
1. Define your goals
  • Do you want to …
    • Determine the usability of a product?
    • Measure its performance or benefits vs. conventional products?
    • Direct product development?
    • Define in-service protocols?
    • Generate testimonials from users?
  • You may need to design metrics, bench-

marks, or decision-points in advance

InforMedix Marketing Research, Inc. 2008

2 meet regulatory requirements
2. Meet regulatory requirements
  • Avoid medical and legal risks of using prototype products in clinical settings.
  • These decisions are not the job of the market researcher.

InforMedix Marketing Research, Inc. 2008

3 select the sites for testing
3. Select the sites for testing
  • Hospitals, physicians’ offices, and patients at home must be…
    • Willing to try a new product
    • Able to implement usage and provide feedback
    • Generate a volume of usage that is meaningful for the evaluation
    • Provide diversity of settings, patient characteristics, etc.
    • Be representative of future markets for the product
  • Prepare for some sites to drop out after beginning the test.

InforMedix Marketing Research, Inc. 2008

4 select individuals to champion the process
4. Select individuals to champion the process
  • At each site, you must have one or two individuals who are willing to work for the success of the test process.
    • Someone who might benefit from the success of the test
    • Someone who could publish findings of the trial
    • Customers who have a good relationship with your company
  • The “champion” should be willing to solve some problems, and to relay important issues to you.

InforMedix Marketing Research, Inc. 2008

5 define the process for users
5. Define the process for users
  • Users and everyone affected by the product use test needs to know exactly what to do.
    • Consistency is as important as in other market research.
  • Provide the site with …
    • An orientation meeting, at their location
    • Demonstrations of product use
    • A written explanation of expected frequency of use, plans for evaluations, timeline, etc.
    • A contact point (e.g. local salesperson) to help

InforMedix Marketing Research, Inc. 2008

6 get everyone on board
6. Get everyone on board
  • What’s in it for them?
  • How do they know it’s not risky?
  • What about the second / third shifts? What about new hires and agency nurses?
  • If a new product or procedure is not easy to implement, when should they …
    • Continue to try?
    • Call for help?
    • Give up?

InforMedix Marketing Research, Inc. 2008

7 supply the product
7. Supply the product
  • Ensure an adequate supply of products to be tested
  • Install equipment, swap out or tie in existing systems
  • Set up a procedure and timeline for getting products to the site.
  • Who is to be responsible for these supply issues?

InforMedix Marketing Research, Inc. 2008

8 check in periodically
8. Check in periodically
  • Visit the site to see how it’s going.
  • Assess the enthusiasm of the champion and others
  • Ensure that the product is actually being used and tested
  • Conduct corrective or refresher training
  • Extend or reduce the timeline if needed
  • Is the test being performed the way you want it to?
  • At the end of the test period, will you be able to learn what you want to learn?

InforMedix Marketing Research, Inc. 2008

9 do a final debriefing with users
9. Do a final debriefing with users
  • Focus groups of users at a hospital
  • Paper questionnaires (interim as well as final)
  • Individual interviews with key people
  • Learn about the product
  • Learn about the people involved (surgeons, nurses, techs, patients, administration, etc.)
  • Learn about the experience of product testing in the facility.

InforMedix Marketing Research, Inc. 2008

product usage testing in clinical settings1
Product Usage Testing in Clinical Settings
  • Define your goals
  • Meet regulatory requirements
  • Select the sites for testing
  • Select individuals to champion the process
  • Define the process for users
  • Get everyone on board
  • Supply the product
  • Check in periodically
  • Do a final debriefing with users

InforMedix Marketing Research, Inc. 2008