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Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr. overview. Organization History and Life Cycle External Environment Mission, Goals, and Strategies Organizational Culture and Management Interorganizational Relationships. History. history. history.

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Team Members : Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

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  1. Team Members :Krystal Brown, Jasmine Cooley, Aretas Coleman, Jeremy Lewis, Terry Kerr

  2. overview • Organization History and Life Cycle • External Environment • Mission, Goals, and Strategies • Organizational Culture and Management • Interorganizational Relationships

  3. History

  4. history

  5. history

  6. Life cylce

  7. Life cycle

  8. Life cycle • nearly 35,000 Employees in 35 states,and growing

  9. Low cost leadership • High customer service

  10. High Uncertainty • Opportunities • Threats • Resource availability

  11. To Employees: • We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer

  12. Defender Strategy • Low cost leadership • Chart on pg 73 • http://www.nytimes.com/2010/11/21/business/21south.html • http://www.bloomberg.com/news/2010-09-27/southwest-airlines-agrees-to-buy-airtran-for-1-4-billion-in-cash-shares.html

  13. strategies • Internal process approach

  14. Management • Size:nearly 35,000 Employees in 35 states,and growing

  15. Interorganizational Relationships • Population Ecology • Variation->selection->retention • ecosystem

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