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Digital Inspiration Strategy for Scotland’s Digital Media Industry

Digital Inspiration Strategy for Scotland’s Digital Media Industry. Key Recommendations. Increase number & scale of companies platforms Encourage companies to play greater role in distribution & interactivity

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Digital Inspiration Strategy for Scotland’s Digital Media Industry

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  1. Digital Inspiration Strategy for Scotland’s Digital Media Industry

  2. Key Recommendations • Increase number & scale of companies platforms • Encourage companies to play greater role in distribution & interactivity • Develop more sophisticated understanding of value to be derived from sector • Greater commitment to improving performance of creative ‘value-chain’ • More profitable leverage of IPR • Pilot programme of tax & fiscal benefits for Dundee • Greater investor awareness &investor readiness • Cultivate more ambitious national culture of acquisition

  3. Digital Media Industry Map

  4. Scotland the SWOT • STRENGTHS • Good company base with leading business key segments • Research strength in games, informatics and digital design • Strategic focus • Industry leadership • Reputation for creative excellence • WEAKNESSES • Not enough large companies • Weak in distribution • Limited focus for content topics • Low ambitions for growth in many companies • Lack of specialist investors • Poor connections between research and company base • THREATS • Other nations and regions investing heavily in the sector • Lack of supply of good propositions • Distribution and large companies not embedded in the local economy • Talent competition • OPPORTUNITIES • Infrastructure investment • Next generation technologies • Barriers to market low • Digitally sophisticated customers • Links to exploit digital media in other industries • Regional spend targets for broadcasting

  5. Areas for Action Innovation • Find new markets & opportunities e.g. B2B • More collaboration with technology providers, content producers & academia • Innovate in business models Interactive Distribution Platforms • Improve place in distribution & value chain • Support development of new platforms • Align inward investment effort • Encourage inward migration • Internationalisation • Prioritise companies native to internet • Encourage niche offering on global market • Align agencies to promote inward investment • Investment • Make use of existing R&D tax credits • Stimulate a more acquisitive culture • Attract specialist investors • Deliver new fiscal measures for games sector Infrastructure • Encourage growth of organic communities • Attract & retain talent • Promote tri-central area & develop DMQs Education sector • Enable speedy & profitable partnerships • Realistic pricing structures for tertiary education • Curriculum should develop digital literacy & promote economic value of creative arts • Public sector • Increase pace & value of support • Prioritise investment for platforms • Ensure funds are transparent & dynamic.

  6. Target • To double the value of sector revenues to £6.3bn by 2012. • More companies • More companies of scale • Moving up the value chain • Increasing employment • Growing our reputation

  7. The Strategy in a Nutshell

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