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Managers’ Exchange Marketing Update Lynn Pedersen

Managers’ Exchange Marketing Update Lynn Pedersen. Introducing…. Windermere Destinations NW & SF Flower & Garden Shows Online Listing Presentation Tool Kit Recruiting Web Site Premier Web Site. Marketing Update. Windermere Destinations. Second home marketing program Vacation/Resort

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Managers’ Exchange Marketing Update Lynn Pedersen

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  1. Managers’ ExchangeMarketing UpdateLynn Pedersen

  2. Introducing… • Windermere Destinations • NW & SF Flower & Garden Shows • Online Listing Presentation Tool Kit • Recruiting Web Site • Premier Web Site

  3. Marketing Update Windermere Destinations • Second home marketing program • Vacation/Resort • Retirement • Urban/Condominium

  4. Bend Leavenworth Methow Valley Sand Point Sun Valley Whitefish Jackson Park City Lake Chelan Coachella Valley Valley of the Sun Wine Country Prescott Downtown Seattle Vashon Island Downtown Bellevue Kirkland Windermere OnSite Downtown Portland Semiahmoo Reno San Diego County Monterey Coast Las Vegas Sedona Destinations Second Home Markets • Olympic Peninsula • San Juan Islands • Hood Canal • Whidbey Island • Camano Island • Washington Coast • Oregon Coast • Coeur d’ Alene • Priest • Cle Elum • Tahoe • Tucson • Hood River/Gorge

  5. Destinations Program Offerings • Designated Web presence (replace Sea, Sun, Snow) • Listing presentation and direct marketing materials • Networking opportunities • Advertising opportunities • Section of Premier Living for high end homes • Destination Living “Expo”

  6. Destinations Destination Living “Expo” • Northwest and San Francisco Flower & Garden Shows (Feb & March, 2006) • 110,000+ Attendees • 90% Homeowners; 50% Fifty+; 60% Female • Extensive advertising and PR • Prestigious partnerships • Each show is 5 days • Destination Living by Windermere Real Estate will be highly integrated feature of both shows

  7. Destinations Exhibit Details bbbbbbbbbbbbbbbbbbbbbbbbb

  8. Destinations Office Participation • Marketing materials on display throughout • Plasma screens showing destination videos • Windermere representatives to showcase destinations during specific timeframes • Client lounge with Internet

  9. Destinations Interested? • Area Reps will be contacting offices • Information packets are available • 14 spaces available for each “room” • Contact Lynn Pedersen or Don Riley

  10. Marketing Update Online Guide to Listing Presentations

  11. Online Toolkit Online Guide for Agents • Easy to follow instructions • Build a tailored listing presentation • Customize presentations for each client

  12. Online Toolkit 5 Manageable Sections • Listing Presentation Building Blocks • Prospecting & Pre-Listing Preparation • One-Step Listing Presentation • Two-Step Listing Presentation • Five Phases of a Successful Listing Presentation

  13. Online Toolkit Useful Features • Documents posted as PDF • PowerPoint Slide Templates • Walk-thru to access Windermere materials and tools • Check lists and tips • Frequently requested position papers

  14. Online Toolkit Coming soon to the WORC • November Launch • Located on WORC > Resources > Marketing > Listing Presentation Toolkit

  15. Marketing Update Recruiting Web Site

  16. Marketing Update Recruiting Web Site • November launch • Use in tandem with recruiting packets($10 at WRE Supplies, custom to each state) • Enhancements will be ongoing • Video testimonials

  17. Marketing Update Premier Web Site

  18. Marketing Update Premier Web Site • November launch • Windermere Destinations site will be patterned after this style and design (February launch) • Enhancements will be ongoing • We need your community photos!!!

  19. Managers’ ExchangeMarketing UpdateLynn Pedersen

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