Outdoor Advertising Market Estimated to Exceed US$ 55.9 Billion Globally By 2024: IMARC Group

1. Global Outdoor Advertising Market Research Report and Forecast 2024 Report Edition: 2019 Copyright © IMARC Service Pvt Ltd. All Rights Reserved © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Outdoor Advertising Market Overview: According to the latest report by IMARC Group, titled “Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the global outdoor advertising market size reached US$ 41.8 Billion in 2018. Outdoor advertising, also known as out-of-home (OOH) advertising, is one of the oldest forms of promotions, which advertises products and services in the public domain. This kind of advertising focusses on consumer present in public places and in-transit while placing their ads around parks, metros, malls, highways, shopping complexes, and bus and train stations. This serves as an ideal marketing platform for business trying to reach a broader audience. These advertisements are often placed on billboards, hoardings, banners, buses, trains and kiosks. Billboards and transit advertising are one of the most preferred modes of promotion amongst growing business. Bright, attractive and informative advertisements usually attract the attention of a wide audience which urges the potential consumers to opt for the products of services being publicized. Outdoor Advertising Market Trends Owing to significant growth in the global economy, an increase in the construction of public establishments such as malls, subways, train stations and shopping complexes has been witnessed across the globe.

4. Report Description and Highlights Report Description 186.5 181.2 120.2125.5130.8136.1141.4146.7152.0157.3 175.9 170.6 160 180 165.3 160.0 160 140 140 120 In Billion US$ In Billion US$ 120 100 100 80 80 60 60 40 40 20 20 0 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Other factors creating a positive outlook for the market include modernization of public transports and rising urban population. On account of the aforementioned factors, the market is expected to reach US$ 55.9 Billion by 2024, expanding at a CAGR of 4.9% during 2019-2024. Request for a free sample report: https://www.imarcgroup.com/outdoor-advertising- market/requestsample

5. Report Description and Highlights Report Description Furthermore, technological advancements such as the advent of digital billboards is also significantly contributing to the market growth. Consistent development of infrastructures, especially across developing countries, is expected to drive the demand for outdoor advertising. Apart from this, since the majority of the working population uses public transports for continually adopting in-transit advertising methods to promote their services. In line with this, the modernization of public transports act as another major growth-inducing factor. For more information, click here: https://www.imarcgroup.com/outdoor-advertising-market Key Market Segmentation: Market Segmentation by Type • • Traditional Outdoor Advertising Market Digital Outdoor Advertising Market Based on the type, the market has been bifurcated into traditional and digital outdoor advertising market. Amongst these, traditional outdoor advertising market is the most preferred segment.

6. Report Description and Highlights Report Description Market Segmentation by Segment • • • • Billboard Advertising Transport Advertising Street Furniture Advertising Others On the basics of segments, the market has been categorized into billboard, transport and street furniture advertising, wherein billboard advertising accounts for the majority of the total market share. Market Segmentation by Region • • • • • North America Europe Asia Pacific Latin America Middle East and Africa On the geographical front, Asia Pacific exhibits a clear dominance in the market.

7. Report Description and Highlights Report Description Other major regions include Europe, Middle East and Africa, North America and Latin America. Competitive Landscape: The competitive landscape of the market has also been studied with the detailed profiles of the key players operating in the market. Browse related report Advertising Market Report: https://www.imarcgroup.com/global-advertising-market Online Advertising Market Report: https://www.imarcgroup.com/internet-advertising-market

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10. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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