Marketing Automation Market PDF: Size, Share, Trends, Analysis, Growth & Forecast to 2021-2026

1. Global Marketing Automation Market Research Report and Forecast 2021-2026 Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2019 IMARC All Rights Reserved

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3. Report Description and Highlights Report Description Global Marketing Automation Market Outlook 2026: According to the latest report by IMARC Group, titled "Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global marketing automation market size grew at a CAGR of around 13% during 2015-2020. Marketing automation refers to the technology that enables marketers to develop highly efficient solutions for managing repetitive tasks. It involves the use of integrated tools that assist organizations in launching effective marketing campaigns in an attempt to target their ever-evolving customer base across diverse marketing segments. Marketing automation also provides real-time customer insights and identifies customer data transactions and multichannel behavior that ultimately helps in formulating effective business strategies. Apart from this, its use aids in building better customer engagement by assisting the workforce on focusing on critical business aspects. As a result, it is increasingly being used for email marketing, marketing analytics, lead management, distribution management, social media marketing, and customer relationship management.

4. Report Description and Highlights Report Description Global Marketing Automation Market Trends: The global market is primarily driven by the rapid digitization across numerous industry verticals, in confluence with the rising penetration of high-speed internet connectivity, smart devices and social media platforms across the globe. Marketing automation software is increasingly deployed across various small and medium-sized enterprises (SMEs) to streamline monotonous tasks and workflows in an efficient manner to increase the overall revenue as well as retain and expand their existing customer base. Moreover, there has been a considerable rise in the adoption of several digital marketing solutions, such as content marketing, search engine optimization (SEO), search engine marketing (SEM), and pay per click advertising (PPC) and social media marketing. This, along with the rising need to deliver personalized and targeted communications to the customers, is expected to create numerous growth opportunities in the market. The market is further driven by the increasing adoption of big data, data analytics and the Internet of Things (IoT) across various businesses. Request for a free sample report: https://www.imarcgroup.com/marketing-automation- market/requestsample

5. Report Description Report Description and Highlights Coupled with the escalating integration of artificial intelligence (AI) with marketing automation software, this is creating a positive outlook for the market. Some of the other factors contributing to the market growth include the growing volume of online data and the increasing utilization of marketing automation tools in the healthcare and banking, financial services and insurance (BFSI) sectors. Market Summary: Breakup by Component Type: • software • Services Breakup by Deployment Type: • on-premises • cloud-based On account of the aforementioned factors, the market is expected to exhibit strong growth during 2021-2026

6. Report Description Report Description and Highlights Breakup by Vertical type: • BFSI • Retail • Healthcare • IT and telecom • Government • Entertainment and media • Education Breakup by Region: • North America • Europe • Asia Pacific • Latin America • Middle East and Africa Breakup by End-Use: • SMEs • Large enterprises

7. Report Description and Highlights Report Description Competitive Landscape With Keyplayers: • Activecampaign LLC • Act-On Software Inc. • Adobe Inc. • Cognizant Technology Solutions Corporation • Hubspot Inc. • International Business Machines Corporation • Oracle Corporation • Salesforce.com Inc. • SAP SE • SAS Institute Inc. • Teradata Corporation View Report TOC, Figures and Tables : https://www.imarcgroup.com/marketing-automation-market

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10. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

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