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Comprehensive Proposal for Optimum Energy Services Marketing and Website Development

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This proposal outlines a complete marketing strategy and web development plan for Optimum Energy Services (OES). It includes logo design concepts, website design options, fee structures, and sales support materials. The goal is to enhance brand awareness through key messages, press releases, advertisements, and public relations. Additionally, we provide a detailed cost analysis and service options ranging from web development to marketing consulting. Our approach is designed to establish a strong market presence and create lasting customer relationships.

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Comprehensive Proposal for Optimum Energy Services Marketing and Website Development

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Presentation Transcript

  1. Website & Proposal for

  2. Agenda • Logos designs • Website designs • Fees • Marketing a Optimum Energy Services • Marketing Examples • Sales Support • Services Offered • Cost Analysis • Options

  3. Logos

  4. Logo Redesign Concept 1

  5. Logo Redesign Concept 2

  6. Logo Redesign Concept 3

  7. Logo Redesign Concept 4

  8. Logo Redesign Concept 5

  9. Website Concepts

  10. Website Concept 1

  11. Website Concept 2

  12. Website Concept 3

  13. Fees • Website = $2000 • Edited until approved • Site Maintenance (webmaster) at hourly rate • Rate = $100/hour

  14. Launching and Marketing a New Company Owning a concept Sales

  15. Marketing Optimum Energy Services • Key Messages • Promotions • Press Releases • Advertisements • Public Relations • Collateral (print & electronic)

  16. Marketing Examples • Car companies • Volvo • Mercedes • Fast Food Burgers • Grey Poupon Dijon Mustard • What do you want your customers to believe of you?

  17. OES Sales Support • Key Messages • A, B, C • Canned PPT Presentation • Used by Everyone • Client Packet • Brochure/Product Sheet • FAQ • WIIFM

  18. Cost Analysis • In the first 6–12 months OES will need… • Web development 60-80 • Logo 8 • Market/client analysis 30 • (3) Press Releases 10 • Pub negotiations 5 • Message development 15-20 • Presentation development 20 • Media analysis 20 • Direct mail 10-15 • Graphic design 80 • Collateral development 80 • Ads 80 • Approx. Hrs.448 At regular rate $44,800

  19. Market Analysis Strategic marketing Press Releases Presentation Development & Training Media Analysis, buying & negotiations Employee development, resume analysis Graphic Design Website Collateral Development Brochures, Ads, Sales Support Ad Development Print, TV, Radio Media Analysis, buying & negotiations Services

  20. Options • Website & logo development only • Maintenance as needed at reg. rate. • On retainer • 10 hrs week for any services • 6 month engagement (260 hrs) • $12,000 • Or 1 year at $20,000

  21. Questions?

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