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Project “ My social responsibility ” LLIV-322 “ My response ” Communication – publicity plan. 14.08.2012. Objectives. I nformation spreading and educating about needs of the people with disabilities, Universal design and social integration

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14.08.2012.


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project my social responsibility lliv 322 my response communication publicity plan

Project“My social responsibility”LLIV-322“My response”Communication – publicity plan

14.08.2012.

objectives
Objectives

Information spreading and educating about needs of the people with disabilities, Universal design and social integration

Ensuring information exchange among various project implementer groups

Attracting attention to the project activities and results to promote Project partners and the Program

target groups
Target groups
  • Project partners.
  • People with disabilities, their relatives and otherwise related and closely living people.
  • Local municipality and NGO stakeholders.
  • Local inhabitants of the Kurzeme (Latvia) and Lithuania North West regions.
message information about universal design and social integration
Message: Information about Universal design and social integration

Information about social integration, Universal design as tool, needs of people with disabilities

2 new web-page sections about UD

30 articles in local media of Latvia (15) and Lithuania (15)

2 movies prepared and broadcast

Society campaign in municipalities

Seminar „Needs and integration opportunities for peoplewith disabilities”

Seminar „Promoting social integration of peoplewith functional impairments by using Universal Design principles”,

message information about universal design and social integration 2
Message: Information about Universal design and social integration (2)

Responsibility of everybody making environment more accessible and attractive to people with disabilities

Information campaign in social networks

Article's competitions for different audiences, MS4

message information about universal design and social integration 21
Message: Information about Universal design and social integration (2)

About seminars

Advertisements in regional press

message information about universal design and social integration 4
Message: Information about Universal design and social integration (4)

Social services available in Latvia and in Lithuania in project area

Data base and virtual map

message project progress 1
Message: Project progress (1)

Information about Project and Program

Pens, notebooks for seminars

Mobile exhibition (pictures and descriptions of adapted places), 50 project posters

message project progress 2
Message: Project progress (2)

Ongoing project progress information

Opening forum „Common view providing accessibility for all people – UD as social integration promoting factor” in Siauliai

Steering group meetings

Work group meetings

Management team meetings

Information publishing in project partners’ web pages

12 Press releases (2 - MS1; 3 - MS2, 3 - MS3, 4 - MS4)

message project progress 3
Message: Project progress (3)

Project results and evaluation

  • Experience exchange trip
  • Closing conference in Latvia
message orienteering in the environment premises
Message: Orienteering in the environment, premises

Tactile maps - 2 in Liepāja: 3 in Kuldīga

monitoring and evaluation
Monitoring and evaluation

Monitoring indicators:

Articles in the newspapers published, estimated people that have read …. Partners please estimate size of the audience of the newspapers where you`ll be publishing articles;

Information on Partner webpages read by …/month, Partners please estimate how many readers your webpages have/month;

Planned participant numbers in the public events reached:

Virtual data base visited by … people/month; PI "Siauliai region develompent agency", please estimate;

5 Tactile maps viewed regularly by … people/month. Liepāja and Kuldīga, please estimate;

p s program publicity guideline reminder
P.S. Program publicity guideline reminder

Logos (EU, program, slogan):

colour, B&W, grey; togather with partner logo, same size;

websites, publications, events (printouts), equipment (stickers or at least EU emblem), infrastructure, project documenation (releases, contracts, meeting memos etc.)

EU flag: public events

Information in www.latlit.eu (2 weeks before event PP send information to LP)

On publications: logos, project (short) title, main activities, funding, contact information

Save copies

lead partner kurzeme planning region administration pulkve a brie a street 4 floor 3

Paldies!

Ačiū!

Lead partnerKurzeme planning regionAdministration Pulkveža Brieža street 4, floor 3

Contactperson: Ilze Ārniece, PR specialist

E-mail: ilze.arniece@kurzemesregions.lv

Phone: +371 29579488 www.kurzemesregions.lv