North American Location-based Service Markets Maturing Mobile Markets Look toward Location-based Services (LBS) to Maximize Commercial Success.
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North American Location-based Service MarketsMaturing Mobile Markets Look toward Location-based Services (LBS) to Maximize Commercial Success
“Struggling to remain profitable amid price competition and falling average revenue per user (ARPU) from traditional voice services, mobile operators are actively searching for new strategies to build subscriber bases and reduce customer churn.”
Wireless Communication Analyst Team
Frost & Sullivan
With no tangible return on investment from E911, operators are evaluating revenue-generating commercial location-based services in anticipation of leveraging these services to attract new customers and reduce churn.
Emerging Revenue Sources
Allen Telecom, Inc.
Cambridge Positioning Systems Ltd.
Nextel Communications, Inc.
Openwave Systems, Inc. (Formerly SignalSoft)
SiRF Technology, Inc.
Sprint PCS Group
T-Mobile USA, Inc.
Verizon Wireless, Inc.