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CCT 355: E-Business Technologies. Class 9 : Business Model Generation : Design and Evaluation. Administration. Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.).

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cct 355 e business technologies

CCT 355: E-Business Technologies

Class 9: Business Model Generation : Design and Evaluation

administration
Administration
  • Quick overview of concepts leading to business model design/evaluation exercise using your final project (so start thinking about this right now so you can start in a bit.)
business model as narrative
Business model as narrative
  • What’s the story?
  • Who is the audience?
  • How do I effectively relay story to audience?
  • How are future models represented?
  • Importance of scenarios and visual layout/thinking in process – even (especially?) if it’s sketchy
5 phases
5 Phases
  • Mobilize
  • Understand
  • Design
  • Implement
  • Manage
  • Your project = mostly the first three
empathy map
Empathy Map
  • What does customer see?
  • What does customer here?
  • What do they really feel?
  • What do they do?
  • What is source of customer pain?
  • What is source of customer gain?
designing models to meet needs
Designing models to meet needs
  • Resource driven changes
  • Offer driven changes
  • Customer driven changes
  • Finance driven changes
  • Multiple changes
swot review
SWOT Review
  • Strengths Weaknesses Opportunities Threats
  • Strengths/Weakness – Internal
  • Opportunities/Threats – External
  • Strengths/Opportunities – Helpful
  • Weaknesses/Threats - Harmful
blue ocean
Blue Ocean
  • Eliminate
  • Reduce
  • Raise
  • Create
  • Cirque du Soleil example (and a few disagreements.)
in class assignment
In class assignment
  • Quickly sketch out changes you’re proposing using the BMG model
  • Pairing of groups – evaluate the other’s model using SWOT/Blue Ocean
  • Note suggestions for improvement on others’ project.
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