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MBDC presentation

MBDC presentation. Montgomery County Chamber of Commerce June 17, 2013. MBDC Focus Areas. Communications/Marketing Advocacy Metrics/Data Business Retention & Expansion. BRANDING- CREATING THE IDENTITY. Communications & Marketing. Development of MBDC Website

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MBDC presentation

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  1. Business Works Here MBDC presentation Montgomery County Chamber of Commerce June 17, 2013

  2. Business Works Here MBDC Focus Areas • Communications/Marketing • Advocacy • Metrics/Data • Business Retention & Expansion

  3. Business Works Here BRANDING-CREATING THE IDENTITY

  4. Business Works Here Communications & Marketing Development of MBDC Website http://www.montgomerybusiness.org • Communicate to Business Community • Communicate to Decision Makers • Source of Data & Information • Site Selection Tool • Marketing Information • Relationship building among peers in the region • Links to DED & ED Partners 2014 Goal: Develop Community Profiles & Target Market Brochures Develop External Marketing Plan & Implementation

  5. Business Works Here Marketing Outreach New Montgomery Initiative • Late Night Economy Task Force • Marketing/Branding • Strategic Plan International Council of Shopping Centers • Appointed to Mid-Atlantic Conference Planning Committee NAIOP-The Commercial Real Estate Organization • Opportunity to market community and develop relationships

  6. Business Works Here Communications & Marketing Jay Garner, President Garner Economics For communities to attract new facilities in today’s highly competitive environment, they need reliable, comprehensive data that can be quickly provided to corporate location professionals.

  7. Business Works Here Advocacy & Advisory State and local public policies always must take into account the goal of local economic development. Position Statements: • HB 1515-Gas Tax • Maintenance of Effort Legislation 2014 Goal: Develop Legislative Update (State & Local) on website and to stakeholders Timothy Bartik, Senior Economist, Upjohn Institute for Employment Research

  8. Business Works Here Metrics/Economic Data Formal Relationship with University of Maryland for Economic Data • Department of Planning & Architecture • Center for Smart Growth Analyzing Data for late July/early August Delivery • BEA, BLS, EMSI • Labor Analytics • Commuter Information • Delivered Quarterly & Annually 2014 Goal: Quarterly Economic Data Reports on Web and to Stakeholders

  9. Business Works Here Business Retention & Expansion January 2013-July 2, 2013 • Met with 55 companies: companies on DED Strategic List and Major Employers • Relationship Building and Leveraging • Understanding and meeting the needs of the Existing Business Community • Build upon assets for Marketing/Recruitment efforts • Continue to Build Relationships • Continue to Meet the needs of our Business Community to Foster Job Growth & Capital Investment 2014 Goal: 100 Company Visits & New Relationships

  10. Business Works Here Emerging Sectors MBDC will identify emerging sectors within our local and regional economy. Maryland Smart Energy Hub • Identify growth opportunities among start-up and small companies focused on alternative energy, product development and technology • Opportunity for expansion and job creation • Leverage private sector Board of Directors

  11. Business Works Here MBDC Focus Areas-In Conclusion Communications & Marketing • 2013 Achieved: New Brand, Tag Line, Web Development • 2014 Goal: Develop Community Profiles & Target Market Brochures and Develop External Marketing Plan & Implementation Advocacy/Advisory • 2013 Achieved: Position Statements on Policy Impacting Economic Development • 2014 Goal: Develop Legislative Update (State & Local) on website and to stakeholders

  12. Business Works Here MBDC Focus Areas- In Conclusion Metrics/Economic Data • 2013 Achieved: Formal relationship with UMD for economic data • 2014 Goal: Quarterly Economic Data Reports on Web and to Stakeholders and utilize data for business retention, expansion and recruitment opportunities Business Retention & Expansion • 2013 Achieved: over 50 business visits with Strategic Companies • 2014 Goal: 100 Existing Business Visits and utilize Data to measure local economy and facilitate job creation

  13. Business Works Here Thank you MBDC Board of Directors Holly Sears Sullivan: hsullivan@montgomerybusiness.org Ellie Giles: egiles@montgomerybusiness.org

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