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KS - The Value of EDLP to Industry Weekly Carton Volume

KS - The Value of EDLP to Industry Weekly Carton Volume. Methodology. Provides an overview of the Convenience Sector by RJRT Contract condition Reviews average weekly Industry carton volume reported by MSA STR 4Q12 vs. 4Q11 Same Stores

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KS - The Value of EDLP to Industry Weekly Carton Volume

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  1. KS - The Value of EDLPto Industry Weekly Carton Volume

  2. Methodology • Provides an overview of the Convenience Sector by RJRT Contract condition • Reviews average weekly Industry carton volume reported by MSA STR • 4Q12 vs. 4Q11 • Same Stores • Results are provided for RJRT EDLP and Base Contract Conditions • Convenience Retailers that maintained RJRT EDLP / Base Contracts Oct 11 – Dec 12 • Retailers that switched to/from EDLP Contracts during 2012 • Convenience stores without an RJRT Contract during Oct 11 – Dec 12

  3. Industry Carton Weekly Volume - KS 1,131 182 211 Store Count: 590

  4. EDLP Impact on % Volume Change - KS • EDLP outperformed the Total Convenience Sector in Volume and % Change • The Industry Volume of Retailers that left the EDLP Contract during 2012 declined nearly 37% • Retailers that switched to EDLP during 2012 gained nearly 25% 1,131 89 40 Store Count: 590

  5. Industry Volume of Retailers Leaving Contract - KS • Convenience Retailers that left Contract during 2012 experienced large volume decline 35 5 Store Count:

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