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How to Get, Keep, and Engage on Social Media

How to Get, Keep, and Engage on Social Media. Chere Schmidt and Rhen Wilson. Kentucky Campaigns. Facebook Contest. During the Kentucky Only One campaign, users will enter to win a vacation package. When users visit the page, they will be directed to the Facebook app.

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How to Get, Keep, and Engage on Social Media

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  1. How to Get, Keep, and Engage on Social Media Chere Schmidt and Rhen Wilson

  2. Kentucky Campaigns

  3. Facebook Contest • During the Kentucky Only One campaign, users will enter to win a vacation package. • When users visit the page, they will be directed to the Facebook app

  4. Call-to-Action “Like” Reveal Page The images here show examples of creative Facebook Reveal Images. After “Like” Before “Like”

  5. Sign-Up App • After new fans click “Like,” they can enter form forcontest. Prominent call-to-action The entry form will require basic info and a check box for users to “uncheck” to opt-out of email communications from KentuckyTourism.com.

  6. Sharing the Fun • Once users are signed up, they will be asked to share it with their friends. Prominent social buttons for Facebook and Twitter and a call-to-action will encourage participants to share the sweepstakes with their friends and followers.

  7. Fan of the Week Promotion • Fans of KY’s Facebook page will submit photos of themselves inKentucky. Thefavorite of theweek will bedisplayed in theprofile pic.

  8. How Can the Regions Help? • Develop a calendar that is in sync with Kentucky’s promotions • Post on Facebook, Twitter and other appropriate social networks on ideal days

  9. How Can the Regions Help? • Create two-way communications with Kentucky’s social networks • Tagging and Mentioning each other • On Facebook: Tagged posts show up on the taggee’s Wall (Exposure for you) • On Twitter: Mention tweets (@handle) can help easily navigate followers to KY’s page.

  10. How Can the Regions Help? • Promote your Only One • If your region is one of Kentucky’s Only One, be sure to promote this on all social channels • Show off your Only One Badge on your channels

  11. Engagement

  12. Fan Gating • Entice people to “Like” you page by promising exclusivity • Content • Deals • Discounts • Contests

  13. Fan Gating • Exclusive Content

  14. Fan Gating • Exclusive Deals

  15. Fan Gating • Exclusive Discounts

  16. Fan Gating • Exclusive Contests

  17. Sponsored Stories • Facebook’s ads platform offers targeted ads that entice your fans’ friends to “Like” your page.

  18. Sponsored Stories • Page Like Story

  19. Sponsored Stories • Page Post Like Story

  20. Sponsored Stories • App Share Story

  21. Utilize Videos 3 Billion Global Views a Day!The total U.S. Internet audience engaged in roughly 5.1 billion viewing sessions for the entire month of April 2011 Source: TechCrunch.com, May 2011

  22. Utilize Videos • Create a YouTube Brand Channel

  23. Utilize Videos • Other tips • Always allow comments on YouTube Videos • Embed YouTube video on your site • Use SEO keywords in your titles, description, tags, and even in the video itself

  24. Create Good Content • People want and expect content from you • When posting, try to always include: • Links • Photos • Videos • Think of posts as stories

  25. Listen and Respond • The engagement credo: • Stop selling & start sharing • Stop talking & start listening • Find your advocates and support them

  26. Best Practices

  27. Editorial Calendar • Why? • Keeps you on track and sets goals • Spurs creativity

  28. Editorial Calendar

  29. Calls to Actions • In every post, include a clear call to action • “Read more” • “Like this to enter” • “Share this with friends” • “Retweet to win” • “Watch now”

  30. Curating Content - Blogs • Create a blog Almost 200 millionblogs on the Internet

  31. Curate Content - Blogs

  32. Curate Content - Blogs

  33. Social Media Policies • Internal: for youremployees • External: for your visitors “We ask that all comments and uploaded images remain both relevant and respectful to our community as a whole.”

  34. Social-Site Integration • Make it easy for people to share your content

  35. Social-Site Integration • Include Facebook’s free comments to keep the conversation on your site

  36. Future Trends

  37. Google+ • Estimated to reach 100 million users by end of Feb ‘12 • Males dominate • 7:3 male to female • SEO-friendly • Posts • Descriptions • Links

  38. Google+

  39. Google+ • Google+ loves multimedia

  40. Pinterest • Pinterest allows you to share the beautiful, funny, crafty, and odd photo-links you find on the Internet by Pinning them • Social curator

  41. Pinterest

  42. Pinterest • Mostly women using it • Topics best suited • Travel • Retail • Photographers • Wedding • Crafts • Food

  43. Instagram • Photo album site • Only available for iPhone but Android rumors abound • Can search photos by hashtags (ex: #kentucky) • A great source to find customer-created content to promote on your social networks • Use Ink361.com to search for photos (without iPhone)

  44. Instagram

  45. GetGlue • Enables users to “check-in” to activities rather than physical locations • Over 75 major television networks work with GetGlue • Over 2 million users

  46. GetGlue • When users “check-in” to TV Shows, Music, Movies, even Books, they can win Stickers. • Unlike Foursquare, which gives virtual badges, GetGlue will mail you physical stickers • The stickers are limited, thus instant collectibles

  47. Spotify • An online music collection • Unlike Pandora, YOU control what music you listen to • You can create music channels for you region or event

  48. Spotify

  49. The End

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