FB Retargeting Guide - How To Do Facebook Retargeting - PowerPoint PPT Presentation

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FB Retargeting Guide - How To Do Facebook Retargeting

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  1. Copyright ©All rights reserved worldwide. YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. of their respective owners. The COMPENSATION DISCLOSURE: Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. FB Retargeting Bull's-eye

  2. You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Call To Action Videos FB Retargeting Bull's-eye

  3. Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! FB Retargeting Bull's-eye

  4. Introduction What if you had a second chance to turn that lost visitor into a buyer? Facebook has been one of the most effective advertising platforms for a long time – at least if you know how to play the game. The trouble is, most people don’t know how to properly maximize their ad campaigns, and thus they see horrible returns or even little to no traffic at all. Or they may see CPC that are way out of the affordable range. It’s no wonder ads have the potential to be so effective. Facebook has a truly massive number of daily visitors, and those visitors are also typically very responsive and very voracious. But their internal ad system leaves much to be desired as far as targeting. Fortunately, Facebook has developed a way to advertise to specific audiences such as website visitors. All you have to do is place a tracking pixel on your website, and it will insert a cookie onto each visitor’s computer so that when they later visit Facebook, an ad can be delivered to them based on your website. If you use Facebook regularly, you’ve probably seen this in action. Ever go to Amazon and look at a particular product, and then see that product advertised on Facebook later? It’s no coincidence. It’s Facebook retargeting! FB Retargeting Bull's-eye

  5. In this guide, you’re going to learn about how Facebook retargeting works, why it is so powerful, and how you can get started using retargeting to reclaim your website visitors and turn lost visitors into sales! In time, you will see how powerful these techniques can be, and you will come to understand exactly why you should be using this powerful technique to bring back those lost visitors! FB Retargeting Bull's-eye

  6. How Does Retargeting Work Retargeting allows you to take visitors who have already visited your website in the past and perhaps didn’t purchase anything and bring them back for a second chance at a sale by using Facebook ads that deliberately target ONLY those people who have already been to your website in the past. This allows you to get ads that are much more precisely targeted than any other type of ad could ever be, because they are based directly off proven data. Users have already shown an interest in related material. How it Works: 1.A customer visits your website, and a cookie is set in their browser. 2.When the user goes to Facebook, they see an ad that is specifically retargeted to them based on their visit to that page. 3.The customer may then come back to the site and buy. So you may be wondering why you’d want to bid for an ad delivered to a customer who has potentially already viewed your product, when you already know they didn’t buy. It’s simple. It gives you another chance to convert that visitor into a sale. They were interested. Otherwise, why would they have visited your page? But for whatever reason, they decided not to purchase at that time. FB Retargeting Bull's-eye

  7. It may have been lack of money. It may have been that they thought the price was too high. It may have been some other element on your page. But for whatever reason, they didn’t buy. This gives you a chance to retarget that user, perhaps converting them into a buyer. Remember, it takes some people a few times seeing an ad or product before they make the decision to buy. This gives you multiple opportunities to target that user instead of just the one when they come to your site. This also brings you another opportunity: to make changes to the product’s presentation (such as a discount, free shipping offer, guarantee, or some other tweaks) in order to convert the buyer. FB Retargeting Bull's-eye

  8. Step-by-Step Retargeting Now that you understand a little bit about how retargeting works and why it is so powerful, it’s time to get into the nitty-gritty of exactly how to do it. There are several ways to retarget your visitors using Facebook. We’re going to take a look at how to set up and use website visitor retargeting, which is the most common type. Setting Up Website Visitor Retargeting The most common method of retargeting is to target your ads toward people who have already visited your website. This is helpful, because as we mentioned earlier, it will help you convert people who were proven to be interested in what you have to offer but did not, for whatever reason, choose to purchase. To target this way, visit your Facebook Ads Manager: >> https://www.facebook.com/ads/manage FB Retargeting Bull's-eye

  9. If you are re-directed to (https://www.facebook.com/advertising) then simply click on the "Login to manage existing ads" link highlighted in the screenshot below by the red arrow and it should take you to >> https://www.facebook.com/ads/manage/home/ even if you have never created a Facebook Ad before. Either way, this is the page you want to get to: >>https://www.facebook.com/ads/manage From this page, you will want to choose "Audiences" from the left sidebar and then click "Create a Custom Audience". FB Retargeting Bull's-eye

  10. Select Custom Audience from your Website. Agree to the ?Terms for Custom Audience from your Mobile App and Website? by clicking the check box and click Create Web Remarketing Pixel. FB Retargeting Bull's-eye

  11. Once it generates the block of code, copy the entire thing and paste it into your website on every page immediately before the closing </head> tag. You can also put it into header.php if you use something like WordPress that uses a header file to manage code. FB Retargeting Bull's-eye

  12. Configure Audience Rules Now it’s time to start retargeting those people who visit your website and receive the cookie. Step One: Name Your Campaign Give your new audience a name and description. This doesn’t matter. It’s for your benefit to help you identify the campaign. Step Two: Set Up Audience Shaping This can only be done to match a page that already has a Custom Audience pixel installed. You can choose to match all visitors by selecting ?All website visitors? or you can only target people who visit specific pages on your website by choosing ?People visiting specific pages.? FB Retargeting Bull's-eye

  13. If you choose to set up specific pages, you will need to fill in a couple of other options to help identify the exact URL(s) you want to target. You can also set up a number of rules that help you target pages on your website instead of specific URLs. For example: If you’d like to match visitors to any page, just click ?All website visitors?. If you want to match only your homepage, just choose URL, then Equals to, and then enter your homepage address including the http:// or https://. To match a subdomain, choose URL, then Contains Any, and then add your subdomain such as subdomain.domain.com. FB Retargeting Bull's-eye

  14. To match a specific page and exclude something else, you can choose URL and then Contains Any, then add the word you’d like to target. Then to exclude a word, click the plus sign and choose URL, then Doesn’t Contain, and then the word you’d like to exclude. Use the + button to add as many rules as you need to target visitors the way you like. Here is the complete table showing customization options as it appears on the Facebook website: FB Retargeting Bull's-eye

  15. Step Three: Add a Retention Timeframe Finally, select an expiration date for the audience. By default, it is set to expire after 30 days. This can be set anywhere from 1 day to 180 days. Once an individual has reached this maximum timeframe, they will no longer be targeted by your retargeting campaign unless they visit your site again, which basically treats them like a new visitor. FB Retargeting Bull's-eye

  16. Target the New Audience with an Ad Now that you’ve created your custom website audience, it’s time to target those people with a specific ad. It’s a good idea to use an ad that is specifically geared toward the audience you just set up instead of just using your standard ad. For example, if you set up a rule that targets people who have visited your Shoes category, you can target shoes specifically rather than a generic clothing ad. Alright, let’s get that ad set up Facebook's Ad Manager: Step One: Visit the Ads Manager >> http://www.facebook.com/ads/create Step Two: Choose your Objective This will take you to the ads creation page, allowing you to set up the ad that will match your rule set. Step Three: Scroll to the Audience Section & Choose the Audience The audience section will allow you to choose Custom Audience in the form field. Here, you will enter the Custom Audience you’d like to use. FB Retargeting Bull's-eye

  17. Step Four: Create your Ad Now just set up your ad as you would any other Facebook ad! Alternatively, you can use the Power Editor to create the ad: Step One: Visit the Power Editor Page >> http://www.facebook.com/ads/manage/powereditor/ Step Two: Click Create Ad Step Three: Select the Custom Audience Under the Audience section, just choose the Custom Audience you’d like to use. Step Four: Finish the Ad Now just proceed as usual to set up the ad, as you want it. That’s really all there is to it. It’s a lot easier than you might think to set up a retargeting campaign, and it’s definitely worth any effort you put into it. Remember, as with all ads, the more specific you are targeting, the more effective each ad will be. Here is a guide on planning custom audiences that will help you learn more about setting them up: >> https://developers.facebook.com/docs/ads-for-websites/website- custom-audiences/planning FB Retargeting Bull's-eye

  18. Conclusion Don’t be content to simply run ads and hope they are effective. Using retargeting can greatly boost the effectiveness of you adverting. You can rein in visitors who have shown interest and then left for some reason, giving you another chance at the sale, which is extremely powerful since most people take a while to make a purchase decision. And if they forget about your product before they buy, they’re usually gone for good. Retargeting makes it easier to present your products to the same person multiple times without the need to get them to come back to your website or even get them on your mailing list. You can simply target them with laser-guided precision on a site they already visit many times each day – Facebook! Facebook has made this almost brain-dead easy. As long as you are careful to install your tracking pixel and set up your rules and matching ads, you will be able to target those visitors like never before! And best of all, retargeted ads typically convert much, much better than standard ads, so you have the real potential to skyrocket your income by using this simple retargeting system. Good luck! FB Retargeting Bull's-eye

  19. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be FB Retargeting Bull's-eye

  20. Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker FB Retargeting Bull's-eye

  21. YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Top Facebook tools ShortStack ShortStack creates Facebook apps and build engaging social media marketing campaigns – contests, promotions, and much more. === Heyo Use Heyo to easily create Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web. === Facebook Power editor Facebook Power Editor is a tool that helps businesses manage multiple campaigns, ad sets and ads. === Facebook Ads FB Retargeting Bull's-eye

  22. Facebook Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop. === Wolfram-Personal Analytics Answer questions about and compute your Facebook data and social network. Get a free report, interactive analysis, graphs, charts, statistics, and more. === Like Alyzer LikeAlyzer is a free of charge online tool, created by Meltwater, and can be used by beginners, webmasters and social media experts. === Facebook Pixel Helper The Facebook Pixel Helper is a troubleshooting tool that helps you validate your Facebook Conversion Pixel and Custom Audience Pixels. === Fanpage Karma Fanpage Karma is an online tool for social media analytics and monitoring. === FB Retargeting Bull's-eye

  23. PageModo Pagemodo helps you edit Facebook cover photos, make custom tabs, schedule and design your social media posts and create contests for your Facebook === WooBox Woobox is a social promotion application. It allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Vine. === Vocus Vocus provides cloud-based marketing and PR software for companies to acquire and retain customers. === Clickappy ClickAppy is an online promotion builder that allows anyone to easily create Facebook applications, promotions and much more with step-by-step simplicity. === TabSite TabSite helps businesses grow more leads and engage their community with promotion apps for web, Facebook, and mobile. === FB Retargeting Bull's-eye

  24. Social App Tool The Social App Tool is a revolutionary piece of software that enables users to churn out profit-pulling Facebook Apps like clockwork. === Agorapulse Barometer Agorapulse Barometer - Measure the performance of your Facebook page. === EdgeRank Checker EdgeRank Checker is a free tool enabling Facebook marketers to check their page's exposure within Facebook. === Work Smarter Not Harder! We all know that using internet marketing tools can help us get big success FB Retargeting Bull's-eye

  25. However, did you know that using best internet marketing tools is THE key element for real success of your business? Here is why we must use marketing tools: Use tools can help you Earn more money! Save more time! Because For almost every paid tool you can find a free alternative one! Use tools can save you time because when you have the best productivity tools, you add more hours to your day! Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy. Do you want your site to reach higher rankings? You will find in our guide top popular SEO tools for free and also paid ones. Do you feel that you waste a lot of time working on social media marketing? FB Retargeting Bull's-eye

  26. We have gathered in top tools the best top social marketing tools for to automate your social media marketing. Don't know which content to write for your audience? You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content. This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES Content Curation Tools Social Media Tools PPC Tools Content Optimization Tools FB Retargeting Bull's-eye

  27. Rank Tracking Tools Tops Keyword Research Tools Keywords Ideas Tools Technical Seo Tools Top Seo Tools Link Building Top Seo Tools Top Landing Pages Creators Twitter Trending Topics Twitter Tools For Images Twitter Hashtags Top Twitter Tools FB Retargeting Bull's-eye

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  29. Top Online Contests Tools Twitter Tools Twitter Analysis Management Tools Competitive Analysis Tools Backlink Investigation Tools Tools For Writers Instagram Tools Notifications Monitoring Tools New Launch Products Sites Question And Answer Sites FB Retargeting Bull's-eye

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  31. Top Native Ads Traffic Networks Top PPC Networks Top PPV CPV Networks Top Mobile Traffic Networks Infographic Submission Sites Free Video Submission Sites Free Article Submission Sites CPA CPM Aff Networks Mobile Marketing Tools Scraper Extractor Tools FB Retargeting Bull's-eye

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  33. Domain Name Idea Generators Domain Appraisal Tools Domain Email Tools Business Dashboard Tools Increasing Influence Payment Gateways Tools Project Management Tools Customer Support Website Monitoring Tools Form Builders Website Builders FB Retargeting Bull's-eye

  34. Image And Cliparts Sites Design Tools Video Creating Tools Surveys Top Outreach Tools Top Live Chat Tools YouTube Marketing Tools Mobile Marketing Tools Top Heatmaps Tools Top E-learning Platforms Top Content Tools FB Retargeting Bull's-eye

  35. Cloud File Storage Top Affiliate Marketing Sites Top Analytics Tools Top Social Advertising Tools Content Creation Tools Social Analytical Tools Monitoring Sharing Tools Internet Marketing Top Forums Internet Marketing Newsfeeds Internet Marketing Top Sites FB Retargeting Bull's-eye