Building a Proactive Corporate Engagement Strategy

1. Creating the Enabling Environment for Corporate Engagement Revolution??Evolution??Solution??

2. The “Beginnings” • Pre 1995 • Nationally Driven • Driven by PSFR • Philanthropy • Emerging global partnerships • “Protectionism” • 1995 - Organizational Review • - “Subject Transactions” • 1998 -Ex-Dir Establishes Coordination Committee • Clearance of logo use in Advocacy/FR Alliances • Need for Coordination and Consistency. • -Establishment of a dedicated unit • Secretariat to the CC • Develop Organizational Policy • 2001 Ex-Dir Issues Guidelines for Working • with the Business Community. • Sets Org Policy & Standards • Establishes Due Diligence Process • Expands Role of the CC • Formalizes Role of ICA • -Online database and Tools A Historical Timeline Apprehensive

3. 2002- 2005 “Going Strong ” • Corporate Alliances FR Strategy 2003-2005 • CA income from NC/COs increased from 26mn in 2002 to US$117mn in 2007 • Global Capacity Building Effort • Key Strategic Partnerships • Limitations of Protectionist Approach • Rise of CSR and other forms of Engagement • Ex-Dir adopts New Vision of Corporate Alliances & Requests Guideline Review • Proactive Engagement • Long Term Integrated Alliances • Position UNICEF as partner of choice • Risk Aware & Issues management • Improvement initiatives • Oil Sector Review • Eligibility & Exclusionary Criteria-In depth Study • In-Kind Assistance Policy • Rebranding • IEG Sponsorship Audit • New Screening Services A Historical Timeline Risk Aware

4. 2006-2009 “Retooling and Gearing Up” • Target: Achieving the MDG’s • MTSP Priority- Policy, Advocacy & Partnerships • UNICEF Org. Review Outcomes • TPI Study • Corporate Alliances Review • Global PSFR Strategy 06-09 • Reorganization and Investment A Historical Time Line Building on the Momentum

5. To make an identifiable and lasting contribution towards improving the lives of children and protecting their rights. • Such interactions will • promote positive changes in business practices, • support programmes for children, • encourage innovations, • collaborate on the development of new initiatives, • build institutional capacity and • mobilize resources. UNICEF ‘s Partnering Objectives Long Term Pro-active Strategic Integrated Business Approach & Acct. Management Structure Researched & Informed

6. Functions How it works Process • 123 “Due Diligence” • 1) Screening of Corporations • 2) Proposal Development • 3) Senior management review & legal guidance Approach Donor Centric Lifecycle Customer Service Learning Center

7. Staffing Structure 2008/2009 Geneva NY • Focal points in 37 • Natcoms • Focal points in key • developing countries • Regional Focal • Points

8. Political Level • Commitment at the top • Champions • Coordination Committee • Consensus building • Consultations • Capitalize on opportunities • Credible, consultants and external expertise • Cash Commitments • Communicate Success • Connections Key Learnings

9. Working Level • Criteria, guidelines and process • Compendium of tools & templates • Capacity Building • Communication & Consistent messages • Credibility and Value added • Build from SuCCess Key Learnings

10. Attributes: • Attributes • Carefully Researched • Cross divisional approach • Constant Review • No Complacency • Creative Solutions • Clarity • Competition • PatienCe Key Learnings

11. IT’S ABOUTCHILDREN .. Never Forgetting that….

12. Questions???? Thank You