Viral or Guerrilla Marketing : Which One is Right for You? - PowerPoint PPT Presentation

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Viral or Guerrilla Marketing : Which One is Right for You?

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  1. Viralor Guerrilla Marketing:Which One is Right for You? Terrie Dodson-Caldevilla Manager, Choice Communications Greg Hart Technology Integration Specialist, Magnet programs

  2. Did you Know? from xplanevisual thinking and shifthappens

  3. Viral Marketing Viral Marketing • Encourages individuals to pass on marketing message • Creates the potential for exponential growth in the message’s • Has the strongest effect if your product can be somehow incorporated into the communication between two people. Source: http://www.wilsonweb.com/wmt5/viral-principles.htm

  4. School Websites • Easy to navigate • Always current • Appealing • Links

  5. Viral Marketing • YouTube • Founded in February 2005, YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Source: http://www.youtube.com/t/about

  6. Viral Marketing Twitter “What are you doing?” • Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now. • Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately. Source: http://twitter.com/about

  7. Guerilla Marketing Guerilla Marketing • Non-traditional, low-cost, highly effective marketing effort(s) • Guerilla tactics are cheap if not free and include flyers, customer comment cards and fun contests. • Flyers on cafeteria tables, in bathrooms, posters in lobby, elevators, and front offices. Source: http://www.dailybits.com/17-guerrilla-marketing-ideas-for-your website/

  8. Guerilla Marketing • Putting yourself on the map! • Google Maps • Google Earth • Tocloud.com • Inquire Online

  9. Print Media and Beyond • Elements of a good ad • A headline that grabs you • Share the benefits • Offer • Contact information (phone & web)

  10. HCPS Best Practices • Have a comprehensive plan • Ensure all websites are updated • Use traditional (print, direct mail, phone invites) and Modern marketing (online, and social media) • Employ targeted marketing • Make personal phone calls

  11. Communicate, Communicate, Communicate! • Terrie Dodson-Caldevilla Terrie.dodson@sdhc.k12.fl.us 813-272-4048 • Greg Hart Gregory.hart@sdhc.k12.fl.us 813-272-4662