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Global Culture Chapter 33; Section 3

Global Culture Chapter 33; Section 3. http://www.thoughtitthrough.com/Upload/2008071414442663xeM.jpg. Laura Marin March 31,2009 Period 3 Mr. Marshall. The Media And the Messages.

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Global Culture Chapter 33; Section 3

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  1. Global CultureChapter 33; Section 3 http://www.thoughtitthrough.com/Upload/2008071414442663xeM.jpg Laura Marin March 31,2009 Period 3 Mr. Marshall

  2. The MediaAnd the Messages • Commerical services began in 1980 because of facilities created for connecting private computer networks and government networks. (Spodek 636) • Culture has been an influence that comes from every continent; culture travels the world (Bulliet 897) • The cultural elements that mostly spread tend to have main origins form the west (Bulliet 897) • This grew the concern of Cultural Imperialism • Entertainment businesses flooded the world’s entertainment systems (theaters, televisions, radios etc.) with plentiful commercials and advertisements (Bulliet 897) • The west started to expand their culture among the world • Different countries often had the same tastes, styles, and the manufactures flooded world markets with western goods. • The media would more than often rely on sophisticated advertising technology to help promote consumption and cultural conformity • In the 1980s, you started to notice commercial interdependence in eastern Asia. (Armstrong 271) • They began “flexing all of their industrial and commercial muscles". (Armstrong 271) Picture: http://ocw.mit.edu/NR/rdonlyres/F598EB27-0ACB-43ED-8BC4-4B0AB633CE66/0/Course_CMS_image.jpg

  3. Culture Globalization • The pace of cultural globalization rapidly increased after the economic crisis left by the Second World War. (Bulliet 897) • Hollywood films and various famous Jazz recordings that began mostly in Europe started spreading around the world reaching various parts including Asia. (Bulliet 897) • An increase in technology and a decrease in the regulation the government had is what lead to the spread and so-called “buzz” of globalization. (Spodek 634) • Technology created the possibility for global culture with the inventions of the Internet, fax machines, satellites, and many more inventions. (http://www.globalpolicy.org/globaliz/cultural/index.htm) • Technology had opened the door to many people • Especially those that were never able to go to the theater and see a movie or buy a recording because of the money. (Bulliet 897) • This all began with cheap transmitting radios; these radios would often run for months with a couple of small batteries. (Bulliet 897) • The television became widely popular and very available to many consumers. (Bulliet 897) • In the 1960s the widely popular Internet was created. Creating the World Wide Web, the number of internet users skyrocketed. (Bulliet 898) • Thee world wide web, now one of the most used greatest communication networks, was not let out to mass public until 1994. • This helped with shopping, research, and accessing documents (Spodek 636) Picture: http://www.kingoffolk.com/Pictures/The%20Man.jpg

  4. Pop Culture Spreads • The major acts of, for example, Confucianism was only allowed, economically, to the wealthy (Bulliet 898) • They youth had started the growth and spread of Global Pop Culture (Bulliet 898) • Global Pop Culture is the mixtures of the youths interest from sports to music and from food to entertainment. (http://www.learner.org/courses/worldhistory/unit_main_25.html) • The youth had recognized pop cultures as people did emperors back in the days • Michael Jackson and Michael Jordan were two very popular “pop” icons • They were both sponsered and promoted by famous companies such as Nike and McDonalds as well as through the television (Bulliet 898) • Post-World War II European and Japanese companies all over the world (Bulliet 899) • In the late 90s, major name brands like Levi’s, McDonalds, Kentucky Fried Chicken (KFC), and Marlboro were world known (Bulliet 899) • In Asia and Europe different companies were also being brought up • In Asia: Mitsubishi, Sony, Sanyo, etc. • In Europe: Nestlé, Mercedes, etc. (Bulliet 899 • There was the dominant language, English • This provides communication networks that allow small and organizations to flourish (Spodek 635) Picture 1: http://homepage.mac.com/stevegarfield/buttonmuseum/pop_culture_2.jpg Picture 2: http://compassioninpolitics.files.wordpress.com/2007/10/207189088_7fa9925171.jpg

  5. Bibliography • Cracking the AP World History Exam, 2009 Edition. Princeton: Princeton Review, 2008 • Earth and its People Advanced Placement Version Third Edition. Boston: Houghton Mifflin College Division, 2004 • "Bridging World History: Unit 25: Global Popular Culture." Teacher Professional Development and Teacher Resources by Annenberg Media. 30 Mar. 2009 <http://www.learner.org/courses/worldhistory/unit_main_25.html>. • "Globalization of Culture -." Global Policy Forum. 30 Mar. 2009 <http://www.globalpolicy.org/globaliz/cultural/index.htm>. • Spodek, Howard. The World's History Combined. Upper Saddle River: Pearson Education, Limited, 2000.

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