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Nick Brooks-Sykes Chief Executive Bath Tourism Plus

Nick Brooks-Sykes Chief Executive Bath Tourism Plus. Bath – Birthplace of Modern Tourism. Beau Nash, Bath’s Master of Ceremonies, 1674 - 1762. Visitors love Bath…. UNESCO World Heritage Site Internationally recognised brand Unique offer Quality throughout Positive visitor perceptions

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Nick Brooks-Sykes Chief Executive Bath Tourism Plus

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  1. Nick Brooks-Sykes Chief Executive Bath Tourism Plus

  2. Bath – Birthplace of Modern Tourism Beau Nash, Bath’s Master of Ceremonies, 1674 - 1762

  3. Visitors love Bath…. • UNESCO World Heritage Site • Internationally recognised brand • Unique offer • Quality throughout • Positive visitor perceptions • A world class destination

  4. Tourism in Bath • Supports 11,800 jobs • 13% of jobs in B&NES • Earns £357m for the city • Is good for local businesses and local residents Bath’s Visitor Economy is worth £357million per annum

  5. “Bath Tourism Plus is a well run destination management organisation and a good example of public and private sectors working successfully together.“John Penrose MP, Tourism Minister Bath Tourism Plus • Public/Private Partnership • 500 members • 80% commercial funding • Operates UK’s busiest Visitor Information Centre (535,000 visitors) • Delivers high value marketing: PR coverage is worth £17m per year • www.visitbath.co.uk is one of England’s busiest tourism websites: 3million visits (2013)

  6. Challenges • Funding • Tactical vs strategic • Internet & Social Media • Adapting to changes

  7. Some things haven’t changed… • Partnership • Regional spread • Seasonality • The attraction of the new

  8. Future for destinations • Funding • Maintaining what’s unique • Development & Management • Animating

  9. E :Nick_Brooks-Sykes@bathtourism.co.uk Follow : @NickB_S Blog : talking-tourism.blogspot.com Web : visitbath.co.uk Thank You

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