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Free Traffic Generation Using Article Marketing (Part 3) - A - PowerPoint PPT Presentation


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The structure of your article is almost as important as the content! You may have the very best information to share in your article but if you fail to present it in a clear logical order, complete with good quality spelling, punctuation and grammar, no one will read it.

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Presentation Transcript
slide2

The structure of your article is almost as important as the content!

  • You may have the very best information to share in your article but you have to present it in a:
  • clear
  • logical order
  • complete
  • good quality spelling
  • punctuation and grammar
slide3

The structure of your article can be summarized as follows:

  • Title or headline
  • Introduction
  • Body
  • Conclusion or closing
  • Author or Resource box
slide4

Title or Headline

  • Obviously this is absolutely critical! You have to catch the reader’s eye and engage them so they will read your article. 
  • Your title must be unique!
  • Do some:
  • Keyword research using Market Samurai
  • Check uniqueness using article directories for titles
slide5

Introduction

  • Another critical aspect to your article construction is the opening paragraph or introduction.
  • You must include something to grab the attention of your reader. This is commonly referred to as a "hook" or "catch".
  • Some examples of good opening paragraphs would be:
  • Not getting traffic? Here are the 7 secret steps the guru's don't want you to know
  • Do you want to lose 10 pounds in the next 30 days?
  • Discover 5 little known treatments to stop hair loss!
slide6

Body

  • The body of your article is probably the least important aspect.
  • Make sure that you have:
  • High quality information
  • Original
slide7

Conclusion or Closing

  • This is the really exciting part where you bring together your title, your introduction and the body of your article into a 3 -5 sentence summary. This can take a while to master but is the really "punchy" section of your article.
  • Something that people often forget about is:
  • Spelling
  • Punctuation
  • Grammar
slide8

I would also very strongly recommend you read your article from start to finish at least twice ensuring that it "flows" and is in fact easy to read.

  • Well, there you have it! If you want to generate lots of FREE traffic using article marketing.
  • Make certain that your article is:
  • Clear
  • Logical
  • Follows simple guidelines
  • Structure your articles correctly and you will enjoy the benefits that come with hoards of FREE traffic that your articles will generate.
slide9

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