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Nikolay Martynov, Mark Johnston, Justin McNeill, Hisami Miyara. Outline. Past of Nintendo Internal Environment of Nintendo Current Industry Trends Global Issues SWOT Analysis Competition Conclusion Recommendations. Video. http://www.youtube.com/watch?v=kbUTuvJjKFQ. Past of Nintendo.

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Presentation Transcript
slide1

Nikolay Martynov,

Mark Johnston,

Justin McNeill,

Hisami Miyara

Dickinson

outline
Outline
  • Past of Nintendo
  • Internal Environment of Nintendo
  • Current Industry Trends
  • Global Issues
  • SWOT Analysis
  • Competition
  • Conclusion
  • Recommendations

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video
Video
  • http://www.youtube.com/watch?v=kbUTuvJjKFQ

Dickinson

past of nintendo
Past of Nintendo
  • Nintendo Company Limited was found in September the 23-rd 1889 in Japan.

Company was producing playing cards for games.

  • In 1920-s, it tried to run love houses business, taxi and fast food.

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history
History

1. In 1978 first video games appeared from Nintendo, named Computer Othello

2. In 1990 the most famous video game console came to the public production

  • Super Nintendo Entertainment System

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internal environment
Internal Environment
  • Nintendo Company has over 3000 employers
  • Head quarter in Kyoto
  • CEO of the Nintendo is Satoru Iwata
  • Co-owner of Seattle Mariners, baseball team in Seattle, Washington

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organizational structure
Organizational Structure

Nintendo has tree levels of divisions which called parties.

a) First-level parties: Nintendo R&D1, R&D2, Intelligent Systems.

b) The second-level parties

13 companies who have contracts only with Nintendo Company

c) The third-level parties

have close relationship with the Nintendo.

(even Panasonic – shared with technology)

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financial position
Financial position

Strong financial position

In 2006 Nintendo sold

  • 387 million of hardware
  • 2.2 billion software among the world

Net sales in 2006 world wide was $ 4.5271 billions

P.S. Nintendo outperform it expectations for 2006

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video game industry trend
Video Game Industry Trend
  • Increasing demand
  • Implementing technology
  • Adopting cultures
  • Connecting the World

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trend
Trend
  • Adopting Culture
  • http://www.filibustercartoons.com/Nintendo.php

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connecting the world
Connecting the World
  • Nintendo – sekai no daredemo

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  • http://www.nintendo.co.jp/ds/atdj/taisen/index.html
global issues
Global Issues
  • Controller Malfunction
  • Piracy

- China Main problem

    • $762 million dollars lost in 2006
    • Hong Kong, Brazil, Mexico, Paraguay
  • Violence

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strengths
Strengths
  • Strong Brand Name
  • Introduction of New Gaming Ideas
  • Large Advertising Budget

- Television

- Magazines

- Internet

  • Sports Celebrities to Promote Products

- Tiger Woods “Tiger Woods 07”

- Michael Vick “Madden 07”

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weaknesses
Weaknesses
  • Absence in the Mobile Market
  • Not DVD Compatible

- Competition does have this

a. Sony PlayStation

b. Microsoft XBox

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opportunity
Opportunity
  • Increase in online gamers
      • Internet
      • Cell Phone
  • Growth in older consumers
      • Average 30 years old
      • 43% - ages between 18 and 49

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threats
Threats
  • Target of Criticism
      • Parents
      • Psychologists
      • Politicians
  • Strong competition
  • Software piracy
      • China, Korea, Russia

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competition
Competition

Wii (Nintendo) PlayStation3 (Sony) XBOX (Microsoft)

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competitors
Competitors
  • - Microsoft Xbox
  • - Sony Playstation
  • - Actual Computers

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nintendo
Nintendo
  • Nintendo DS

- PDA type of game play

- Wifi

  • Nintendo Wii

- Controllers

- Internet

- Download old Favorite Games

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Xbox
  • First released on November 15, 2001
  • Main Video Game
  • Xbox Live

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playstation
Playstation
  • First produced in the mid-1990’s
  • Main Games
  • Playstation 2
  • PSP
  • Playstation 3

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computer
Computer
  • Single Player
  • Multiplayer

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conclusions
Conclusions
  • From early items to actual video game
  • Two main competitors, Microsoft Xbox and Sony Playstation
  • Nintendo does need to concentrate more on new ideas

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recommendations
Recommendations

Upcoming 6 months

to select sports stars the country is familiar with

One year

Nintendo should begin research, in other areas of games

Long-term

gaming console that is DVD compatible

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Thank you!

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