College Blood Collections Ways to make your job easier and your program more successful!
Donors for life • Community responsibility program • First time donor fears
The Virtual World Everyone is online - especially college communities! College website - what can you find there?email addresses college calendar contacts for clubs and orgs. Online Scheduling of donors and volunteers eDonor www.volunteer.psu.edu/redcross
Information TechnologyDonor Schedulinge-Donor Scheduling Systemwww.givelife.org or www.psuredcross.org • Every blood drive on campus is online • Over 20,000 appointments since September 2005 • 66% fill rate • Automatic confirmation and reminder • MUST have a system to honor appointments
Information TechnologyPenn State Student Red Cross Club Website www.psuredcross.org • All campus blood drive info there • Donors go to this site to schedule • Link to e-Donor scheduling system • Eligibility info and links found there • Club happenings and events
Information TechnologyVolunteer Scheduling www.volunteer.psu.edu/redcross • Developed by SRCC member. • Now is Penn State’s volunteer scheduling system for for all PSU service organizations. • All volunteers schedule their own shifts. • Automatic confirmation and reminder email. • Sponsor groups can enter volunteers, look at their drive list, print the volunteer schedule, or track attendance after the drive
Donations are Cyclic Fiscal Year 2007-2008 at PSU; Goal – 7004, Collected - 7865
Events – Early Year Drives Build donor base for the year • Why not in September? • Get them ready to donate all year - get them to come back • First drive of the year - no real student donor base-you’ll have to build it • Have FOOD and giveaways!
Penn State – Michigan StateBlood Donor Challenge Events – Challenges and Competitions • 15th year – • PSU 10, MSU 5 • 2008 PSU – 2199, MSU 1861 • Over 4,000 units collected in about 2.5 weeks
Blood Drive as an EventKnow what is happening on campus – partner with it. • Pre-THON: 1352 units, 50 first timers • 2009: 2889 units with 906 first timers! • THON: Penn State Dance Marathon • Partnership with THON. All blood drives during December, January and February are THON-sanctioned events. In return, $2 to THON for every presenting donor
Other Blood Drive EventsTheme Blood Drives-the sky’s the limit • Luau • Carnival • Beach Party • Games • Prizes • Food • Everyone wins!
In Between Drives Know your schools calendar of events. Plan around an event.
Revolving door of sponsor contacts • New sponsors each year, sometimes each semester • Have to start over all the time
Campus Sponsoring Groups • Community service aspect in charter. • Don’t count out the faculty and staff • The more the merrier
Campus Sponsoring Groups • Responsibilities of a sponsor • Publicity • Volunteering at the drive • Including day of recruitment • DONOR RECRUITMENT • Recruitment team or committee
Campus Sponsoring Groups • Planning Meeting • Verify place, time, and date • Give the goal and overall picture • Number needed in the door – deferral rate • Number of sign ups needed • Expectations • How to recruit
Recruiting Outside the BoxWho will do it and how? • RA Packets • Mailbox inserts • Post cards through campus mail • Class announcements • Sign up tables • Calling • Facebook events, Twitter etc
Interns • “Free labor” in exchange for experience and a recommendation! • Orientation • What they can do • Majors – Communications, Public Relations, Journalism, Health Planning Admin., Human Services, Events Management
Student Red Cross Club • Co-sponsor of every blood drive on campus • Reason we can do what we do on campus – underlying organization for all blood drives. • SRCC does primarily Blood Services but does other RC area.
Student Red Cross Club Unique SRCC Programs • On-Site Coordinators • VIP Program • Freshmen Seminar Program
Conclusion • Your job is to make them donors for life • Use information technology – don’t be afraid of it. • Create campaigns/events around cyclic collections • Find good sponsor groups and give them the tools to do a good job • Find creative recruitment techniques that will work for your campus This presentation is in memory of Taunia Oechslin who whole-heartedly supported Penn State’s program both financially and in allowing us to function non-traditionally.