1 / 16

Introduction

Introduction. Many different types of ‘hosting’ Virtual server and traditional websites/email Smaller companies or organizations that do not need a large web presence. Collocation servers and application hosting Larger organizations Managed server hosting Middle ground. Research Question.

ifeoma-waters
Download Presentation

Introduction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction • Many different types of ‘hosting’ • Virtual server and traditional websites/email • Smaller companies or organizations that do not need a large web presence. • Collocation servers and application hosting • Larger organizations • Managed server hosting • Middle ground

  2. Research Question • What are the strategies for generating revenue from a hosted networked environment?

  3. Concept • Provide mid-sized company with: • Rack space • Bandwidth • Technical support • Server management • Insurance • Relationship with datacenter

  4. Market Analysis • Market Segmentation: • Geographic Location • Located within King, Pierce, Snohomish, Skagit and Whatcom counties • Close proximity to property • This may not be the case (unknown variable) • Company Size • Small and medium sized businesses • Contain between 10 - 100 employees

  5. Market - Geographic Location • Number of business entities by County - 2004

  6. Market - King County & Revenue

  7. Target Market Strategy • Businesses not currently using managed servers • Small companies that want to upgrade • Companies that currently house their own servers • Temporary hosting environments

  8. Competition • There are many ‘hosting’ companies. • There are no competitors that offer to managed the clients’ computer • Only a handful of companies offer platform independent server hosting. • They own the server - not the customer • Competitors (In Seattle - include): • Adhost (owns their own datacenter) • Internap (based in Atlanta)

  9. Total Business Process • How to get the product to the customer? • Pre-production • Research Vendors • Datacenters with available space • Startup time for new account • Establish relationships • Proof of insurance • Develop product • Platform Support • HR requirements

  10. Total Business Process • Pre-Production (Continued) • Develop price structure • Develop contract structure • Production • Sales & Marketing • Customer setup • Find rack space • Sign contracts with data center and customer • Install Server • Invoice Customer

  11. Total Business Process • Post-Production • Customer Support • Relationship Maintenance • Hardware upgrades • Platform upgrades • Continue to negotiate low data center fees

  12. Financial Overview • Income: • Rack is 42 units • 1 unit is ~$140 - ~$230 per month • Rack income = $5,880 - $9,660 per month

  13. Financial Overview • Expense (per month): • Full Rack costs ~ $675 • Bandwidth ~ $200 • FTE (20%) ~ $1,070 • Insurance ~ $30 • Non-earning rack units (electricity, appliances) ~$80 • Indirect Costs ~ $2,000 • Total Expense (estimated): $4,055

  14. Financial Overview • Income $5,880 - $9,660 / month • $70,560 - $115,920 / year • Expense $4,055 / month • $48,660 / year • Net $21,990 - $67,260* • Assumptions: The rack is full of paying customers (best case) Does not include marketing expense

  15. Questions?

More Related