1 / 8

Understanding User Personas: Insights from Tech Giants and User Behavior

Explore the essence of user personas and how major tech companies like Facebook and Yahoo navigate user engagement. This discussion includes insights into why certain platforms succeed or decline, user journeys from landing on sites to achieving conversion, and strategies for observing user behavior through task completion. A collaborative analysis of user actions and preferences can lead to better user experience design and innovation in digital services. Join the conversation and enhance your understanding of user personas through real-world examples and practical exercises.

idra
Download Presentation

Understanding User Personas: Insights from Tech Giants and User Behavior

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Personas The essence of our key users

  2. In the news • Facebook buys Instagram • Users? • Technology? • Competition? • Mobil? • Photos? • Yahoo still floundering • Why did they get big? • Why did they go down? • What now?

  3. A video persona/prototype http://www.youtube.com/watch?v=tux5LubxO4A

  4. Tasks discussion • Groups of three Star configuration • 1 Note taker • 2 Input providers • Rollup to the front of the class for commentary

  5. The org journey • User lands • Where why? • User moves • Follows the suggested next action • User succeeds • Hits the conversion area on the success page

  6. Site funnels landing flow success! Know Know Know Know Know Know Do Know Know Know Know Know Know Do Do Know Know Know Know Know Know Do Do

  7. Task observation exercise • Teams of 2 • 1 observer • 1 user • Choose a task • User performs the task • Observer • fills out the user journey table

More Related