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Search engines rank websites based on relevance and quality using algorithms. They analyse factors like keywords, content quality, site speed, backlinks, user experience, and mobile-friendliness. Websites that provide valuable, well-optimised, and trustworthy content rank higher.
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HOW DO SEARCH ENGINES RANK WEBSITES?
Content Quality Websites with original, well-written, and informative content that addresses user intent rank higher, as they provide value to visitors.
Keywords Strategic placement of relevant keywords in titles, headings, and content helps search engines understand what the page is about and match it with user queries. Effective search engine optimisation involves naturally incorporating keywords into the content to improve its visibility and ranking on search engines.
Backlinks High-quality links from authoritative and trusted websites act as endorsements, signalling credibility and importance to search engines.
Mobile-Friendliness Websites optimised for smartphones and tablets offer better usability, which is prioritised in rankings, especially with Google’s mobile-first indexing. 85%
Proper site structure, secure connections (HTTPS), clean coding, and functional XML sitemaps help search engines crawl, index, and understand the website efficiently. Technical SEO
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