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Aegis Group Quattro Media/ Vizeum CCAR Credentials. Aegis is one of the world’s leading marketing communications groups. Market Research. Marketing and Business Consultancy. Media Planning & Buying. Outdoor Specialist. Digital Marketing. Media. The Vizeum Global Network .

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Aegis group quattro media vizeum ccar credentials

Aegis Group Quattro Media/Vizeum CCARCredentials


Aegis is one of the world s leading marketing communications groups
Aegis is one of the world’s leading marketing communications groups.

Market Research

Marketing

and Business

Consultancy

Media Planning & Buying

Outdoor Specialist

Digital

Marketing

Media


Slide 1

The Vizeum communications groups.

Global Network

Countries:50

Offices : 61

Staff:2,631

Vizeumworldwide

Montreal

Vancouver

Toronto

Beijing

Tokyo

New York

Santa Monica

Seoul

Mexico City

San Juan

Mumbai

Taipei

Panama City

Caracas

Cape Town

Buenos Aires

Sydney

Melbourne

Vizeum

Aegis Media


Slide 1

In the process of opening in KZ communications groups.

Operates in KZ since 2007

In the process of opening in KZ

Operates in KZ since 2007


Aegis in ccar family of communication agencies
Aegis in CCAR: family of communication agencies communications groups.

  • Posterscope and Isobar business units – part of Aegis communication family

  • Kazakhstan is the Hub office for the CCAR Region

Kazakhstan

Mongolia

Georgia

Uzbekistan

Kyrgyzstan

Armenia

Azerbaijan

Bishkek

Tajikistan

Turkmenistan


Slide 1

We know about the local advertising market beginning the period of its formation

1998

was founded the Panda agency

2006

media staff was separated into Quattro Media

Vizeum Kazakhstan & CCAR was founded in 2011 based media agency Quattro Media

Quattro Media\ Vizeum CCAR

Staff: 25employers

Personnel rotation

2008:15%

Top management rotation: 0%

Average experience:

Top management– 10+

Mid-level staff – 4+

5 years in the media market of Kazakhstan


Background
Background period of its formation

Agency is a member of the Joint Industry Committee since 2000 and is a subscriber to all TNS Gallup Media Asia media software since 1997

  • Vizeum KZ billings 2011 : $28.5M

Aegis vs. Market dynamics, Kazakhstan


Slide 1

Business team period of its formation

structure


Slide 1

HUB coordination

  • Final responsibility

  • Guarantee of the same standards for all markets

  • Vizeum Moscow coordinates and supervises Client service and contractual files throughout CIS, with agreed level of responsibilities in each sub-HUB markets (Almaty and Kiev).

  • VizeumAlmaty coordinates and supervises media campaigns for the whole CCAR region

  • Convenient logistics

  • Tracking cross-country opportunities and best practices

  • Increased media efficiency

  • Aligning the campaigns upon their feasibility by countries, and fast settlement of any issues

  • Round the clock availability


Improved communication resources
Improved Communication Resources period of its formation

Intranet connecting Vizeum offices in Moscow, Almaty, and Baku (+other regions upon need) for regular exchange of updated plans, reports and presentations

On-line access to all necessary data

Annual and current plans

Competitive analysis

PBA’s

Research reports and tracking

Easy exchange of creative materials

Better confidentiality

Skype video conferences

Quarterly update online meetings with the participation of all involved departments of Client and Agency offices throughout CCAR


Unique planning approach
Unique planning approach period of its formation

DISCOVER

  • Reveals what is the exactly core of the motivation of people's lives, brands and communications

JOURNEY

FOOTPRINT

IndividualCommunityAudience

Touchpoints

Motivation

Challenge

Insight Idea Architecture

Portrait

Attitudes

Lifestyles

Resources

Reveals the internal conditions and accumulates the brand idea in order to conduct the relationship with it at the right time at right place

Learning

Evaluation

Optimisation

RESULTS

STRATEGY

Bought

Owned

Earned

Action

Timing

Responsibility

DELIVER

CREATE

PROGRAMME

PLAN

Planning strategy and brings to life our ideas with maximum efficiency


Transforming communications
Transforming Communications period of its formation

At Aegis, we passionately believe that communications have the powers to transform our clients’ business.


Slide 1

Vizeum Russia

VizeumKazakhstan

new

new

new

new

new

Central Partnership

13

13


Services 24 7
Services 24/7 period of its formation

Media services:

Communication Strategy development

Negotiations / Contracts

Media Buying / Scheduling

TV National and Regional

Press National and Regional

Radio National and Regional

OOH countrywide

Digital Ru.net and Kaz.net

Reporting (Competitive Analysis, PB, Media Landscape, etc.)

Research and Analysis

Ambient:

PR projects

Sponsorship

Events

POS

Client Accounting / Administration

Creative Outsourcing:

  • Brand development

  • Brand name

  • Package development

  • Design

  • Production and Dubbing

Creative In-House:

  • Adaptations (all media)

  • Local executions



Slide 1

Vizeum planning and reporting Advantages

Regional media

Internet

National & cable TV

Outdoor

Operative selection of the best targeted OOH program

Leading position at the billings and quality of non- standard digital projects

In TOP 3 teams of the regional TV and radio placement

Depth study of preferences of the audience and effective planning.

  • Best scheduling professional with highest skills in optimizing media plans and getting the biggest productivity

one of the leading buying units, so we guarantee the best possible buying costs

Direct contracts with 200 regional media

Trendsetter category. The most professional team at the local digital market.


Why us

  • Extensive experience servicing the largest local and international clients.

  • The total buying all agencies within the AEGIS Media, is the key to guaranteed low prices

  • Strong strategic and research base

  • Understanding of the market and category forecasts

  • The full multimedia support projects and much more (non-standard, digital)

  • Focusing on the customer sales growth (forecast analytic )

  • Privacy and transparency in the conduct of transactions

  • Professional and ambitious team ready to work hard and happy to see the results

  • People working in the Agency represent the whole wealth of the local ethnic groups with a inborn knowledge and feel of the country and the people

  • Probably the largest experience in Kazakhstan and CCAR in buying, planning and controlling regional campaigns

  • Largest European network support in all spheres – tools, techniques, knowledge

  • Quattro Media\Vizeum is growing very fast and is highly motivated in further development

Why us?

* Confirmation letter from Aegis Media Network


Appreciation of partners
Appreciation of partners international clients

“... Quattro Media is one of our long-term partners”

«… the professional way of use the media research data and the high level of media planning…”

“…the agency provides custom and personal approach to the clients tasks”


We thank you and welcome to quattro media vizeum ccar

We thank you and international clientswelcome to Quattro Media\ Vizeum CCAR!

www.quattromedia.kz

You will find us here: