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Idea Theorem - UI Development Companies

Idea Theorem is a Toronto based UI UX Agency. We create simple and usable products for web and mobile. Our human-centred design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand. Visit https://www.ideatheorem.com/

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Idea Theorem - UI Development Companies

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  1. IdeaTheorem UI Development Companies www.ideatheorem.com

  2. AboutUs Idea Theorem is an award-winning UI UX design agency which creates simple and usable experiences for web and mobile. Our human-centered design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand.

  3. AGuidetoUXCompetitors’ AnalysisforUserResearch WhatistheUXCompetitors’ AnalysisforUserResearch? UX competitor analysis is a useful user research method that focuses on understanding your products’ competitors, essentially helping you better understand your market and goals. Idea Theorem has worked with many clients that required a UX competitor analysis to get actionable insights about their competitors’ strengths, weaknesses, mistakes to avoid and know what they are doing right.

  4. BenefitsofCompetitive Analysis Compare your product’s positioning, design and solution (and more) against competitors. Identify market gaps that your competitors’ aren’t targeting, such as a new feature. Understand the strengths and weaknesses of your competitors. Help you inform and make better design decisions.

  5. WhentoConductaUX CompetitiveAnalysis Consider conducting a UX competitive analysis during the user research phase (also known as the empathy phase™). The earlier you conduct a competitive analysis before designing your product, the better it is as it essentially helps you know what initiatives to take (such as the examples explained above about the benefits). However, UX competitive analysis is not a one- time process. Instead, companies should consider continuing their competitive research throughout their product, as a competitor can change their offerings or new competitors may emerge. Stay up-to-date within your market by taking advantage of the UX competitive analysis.

  6. HowtoConducta CompetitiveAnalysis Identify Your Competitors Direct Competitors: Companies that solve the same problem as your product or service. Their value proposition is similar to yours, with the same target audience. Indirect Competitors: Companies with a similar value proposition but targeting a different target audience. Or can be the same target audience, but with a different value proposition.

  7. CollectTheData Basic information such as the company name, URL. Value proposition. Target audience (user demographics). The advantages of the product, such as useful key features or solutions to the product. Design details that work or do not work. The disadvantages of the product, such as usability issues, missing features. Consider reading customer reviews to get that insight. Identify the revenue streams and the marketing channels that they utilize. Consider collecting the number of website visitors, app downloads, social media presence and pricing.

  8. AnalyzetheDataCollected Are there any market gaps that have not been targeted by the identified competitors? Are there any solutions that can be combined that are not done yet? What are the product strategies? What are the marketing strategies? Why are the other competitors behind those excelling companies? Are there any problems that you’ve identified the competitors have not addressed that? Have you identified valuable insights that can be used on your targeted audience? Are there any ideas or solutions that have not been done from the market?

  9. PresentingyourData Now that you have analyzed your information, your next task is to present your clients’ findings or business. When presenting your findings, keep in mind include actionable insights so your clients or business can act on those insights. Key insights backed with evidence, avoiding general findings. Provide actionable insights that will impact and transform the business.

  10. AvoidingCommonPitfalls Avoid copying one competitor. UX competitors’ analysis requires you to look at several competitors and not just one competitor. By studying one competitor, you may potentially copy their entire product and market strategies. Also, you will miss opportunities to learn more from other competitors. Avoid matching with competitors. Don’t duplicate existing solutions, which are the past solution, instead focus on today’s user problems.

  11. ContactUs www.ideatheorem.com hello@ideatheorem.com (416) 655-2935

  12. ThankYou

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