Why Multi-Device and Cross-Platform Streaming Is Essential for a Successful OTT Service

Multi-device and cross-platform streaming has become a core requirement for any successful OTT service as viewer behavior continues to evolve. Audiences today expect complete flexibilityu2014starting content on one device and seamlessly continuing on another without interruptions or loss of quality. This shift means OTT success is no longer defined only by compelling content, but by the ability to deliver a consistent, high-quality user experience across smartphones, tablets, laptops, smart TVs, and connected devices. Platforms that fail to meet these expectations risk losing subscribers to compet

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Why Multi-Device and Cross-Platform Streaming Is Essential for a Successful OTT Service

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