Post Free Classified Ads CLASSIFIED ADVERTISING GUIDE
Overview • Digital marketing is a promotional strategy that is implied through digital means to our targeted audience in order to maximize return in future. • As digital media provide access to websites via different devices so digital marketing strategies allows us to optimize our website for different platforms. When we post free classifieds online, then those ads provide us the desired exposure according to the audience. • Classified Marketing allows us to figure out on what, who and how we want to communicate our promotional ad to our customers.
Stepping Stones To Success • Reconnaissance • Setting the Goal • Strategizing • Gathering resources • Observing and Improvising
RECONNAISSANCE • Gathering information about the market for your product is absolute necessary before starting any promotional campaign or posting buy sell ads. • First you need to know your customers, when, why, how and what materials are they searching for online. • Business-to-Business(B2B) and Business-to-Consumer(B2C) are the main two types of business models are the most used set-ups for companies. Getting information about target business model and their financial status for B2B models and considering the social characteristics and influences of target audience in B2C model. • These kind of information gathering helps to identify and strategize steps for further promotion.
SETTING THE GOALS • Setting up of goals and targets plays an important role in the proper management and setting up of plans for promotion. • Goals should be set considering the main objective by keeping in mind the following points: • Using which channel to promote • How much quantity of advertising is required. • How much time is it going take. • All goals should be attainable and realistic and should be related to customer’s behavior in case of free classifieds.
STRATEGIZING • After gathering information about target audience and our competitors, it is time to plan out the marketing steps and strategies. • Knowing how to differentiate our product from our competitors plays an important role in attracting the customers and posting free classifieds. • Taking in account the company’s brand value and impression in market we can easily figure out the type of customers that would be easy to attract.
GATHERING RESOURCES • Now that we know who we are in the market and what are we up against, its time to spread the word in the market to our target audience. • It means that we need to advertise our product using digital marketing channels like social media, online ad posting, video posting to sites like youtube etc. • We have more than 200 social media channels that are available to us online, any of which can be used for promotion purposes. • We also need to keep various tools in hand to keep a check or monitor our performance.
OBSERVING AND IMPMROVISING • While we are using our gathered resources and information for the promotion, we also need to look back on our results that is gains and losses. • By observing the parts where we are performing well we can encourage more investment in that part in order to maximize profit from it. • Also by considering the areas where the performance was now up to the mark or below than what we had expected, we should review its cases and try to strategize better layout for that part or maybe even call the investments off from that section.
CONCLUSION Digital marketing today has become one of the most important steps in the promotion of businesses and plays an integral role in the growth of businesses. At the same time due to very high competition in the market, online marketingrequires a very thorough research on the company and its products/services that are to be promoted. Proper planned steps should be strategized using the gathered info and should be implemented using different media channels according to the product and targeted audience.