Revamping the Classic VW Jetta Ad: A Viral Marketing Strategy

Jan 06, 2026

120 likes | 249 Views

For my final art project, I recreated the iconic Volkswagen Jetta ad using my newfound Adobe Photoshop skills. This campaign includes three Facebook cover photos designed to harness the power of viral marketing. By encouraging individuals to share the content, we aim to generate buzz and exponential growth around the Jetta brand at minimal cost. This revitalized ad leverages creative techniques such as layer masking, magic wand selections, and digital painting to effectively capture the essence of the original while appealing to a modern audience.

hye

Download Presentation

Revamping the Classic VW Jetta Ad: A Viral Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

VW Jetta ad redo Danielle escobar Art 74
Original Jetta ad
Art 74 concept • For my final art 74 project I have decided to go back and recreate that Volkswagen Jetta ad, using my new acquired skills of Adobe Photoshop.
Facebook • This ad campaign would consist of 3 Facebook cover photos in order to use a viral marketing concept. • Viral marketing encourages individuals to pass along a certain message essentially leading to an exponential growth at nearly no cost. We would create a buzz around the Jetta, and that is circulated around the web.