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Presented by Kathleen Lodl & Judy Weber University of Nebraska-Lincoln The Greatest Gift You Can Give a Senior Citizen This Year is a Prescription Drug Card
Collaboration • University of Nebraska Cooperative Extension • Nebraska Senior Health Insurance Information Program • UNL Communications & Information Technology
Key People • Project Leaders • Elizabeth Birnstihl, Associate Dean • Kathleen Lodl, 4-H Youth Development Specialist • Judy Weber, Project Coordinator • Cooperating Partner • Amy Larrick, Training Specialist, Nebraska Senior Health Insurance Information Program • Educators • 40 UN Extension Educators and Assistants and trained volunteers
Getting Started • Recruitment of Staff • Informational emails via listservs • Information • 3 Conference Calls • Education • Training online and by phone
Getting Started • Recruitment of Staff • Informational emails via listservs • Information • 3 Conference Calls • Education • Training online and by phone • Marketing • News releases and PSAs
Goals • Awareness • Education • Enrollment
Avenues Used • Presentations • Distribution of Personal Information Worksheet • News releases/articles • Columns • PSAs: Television/radio across Nebraska • Television programs • “Clinics” at various locations
Avenues Used (Continued) • Collaboration • County Senior services agencies • Area agencies on aging • Health Departments • Low income housing groups • Future Business Leaders of America (FBLA) • Newspapers • Radio and television stations
Evaluation • Requested by January 15
Results • Civic or Organizational groups contacted 177+
Educational Committees Senior Housing Units Senior Centers Social Clubs Extension Boards Public Health Boards Senior Nutrition Centers Churches & Church Groups Family Support Agencies Rotary Clubs Ministerial Associations County Commissioners
Assisted Living Centers & Nursing Homes DAR NRCS Commodity Distribution Centers Food Pantries Community Action Agencies Omaha Housing Authority Towers Low Income Housing Facilities Youth Groups County Diabetes Education Team & Classes
Results (Continued) • Those receiving and using worksheet for self or others 834+
Results (Continued) • Estimated news releases and PSAs 334+
Results (Continued) • Estimated reader/listener Over 199,900
Results (Continued) • On-site assistance sessions 28
Results (Continued) • Estimated volunteers recruited to help beneficiaries with worksheet 42
Results (Continued) • Beneficiaries receiving individual assistance with worksheets 682
Results (Continued) • Medicare recipients actually enrolled for credit and/or cards as a result of Cooperative Extension involvement 521
Results (Continued) • Potential Savings: $820,320
Anecdotal Responses “I’m going to save $135 per month! Now we can live again!”
Anecdotal Responses "Now I can get out of debt before I die!"
Anecdotal Responses "I helped 12 families save a total of $8,130!"
Anecdotal Responses "My mom was so excited when she found she will save over $150 a month on her diabetic drugs.''
Anecdotal Comments "The money they saved is nearly $1,000 annually that can be spent to stock their cupboards!”
Goals for 2005 • Extension faculty/staff continue with education and promotion • Multi-faceted satellite training conference co-led by Extension, CMS and SHIIP • Production of powerpoint for staff
Goals for 2005 • Continue marketing efforts to develop awareness of 2006 Medicare changes • Additional news releases (Part D)
Goals for 2005 • Concentration of efforts for under-served populations • Madison Latino Community Center