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  1. 01 IAT 102 Graphic Design

  2. 01 General Info Break Brief intro to Graphic Design Prehistory of Visual Communication Intro: Lab Activity and Project #1

  3. What is Graphic Design? As a practice, it has been around for thousands of years…

  4. Dictionary Definition graph·ic |ˈgra-fik| adjective 1: of or relating to the pictorial esp. involving drawing, engraving, or lettering2: of or relating to the art of printing 3: formed by writing, drawing, or engraving de·sign |di-ˈzīn| verb 1: to conceive or execute a plan2: to draw, lay out, or prepare a design

  5. Applications of Graphic Design

  6. Logotype

  7. Logotype

  8. Logotype “Los Logos”, Gestalten, 2002

  9. Logotype

  10. Logotype

  11. Posters

  12. Shepard Fairy

  13. Armin Hofmann, Switzerland

  14. Jan Lenica, Poland

  15. Books

  16. Fonts

  17. Fonts

  18. Information

  19. Information Design Harry Beck, London Tube Map, 1931

  20. Movie titles

  21. Interfaces

  22. ... and many more:

  23. ... and many more: - Webdesign - Package Design - Magazine Design - Game Design

  24. Why is Graphic Design important? Graphic designers use visual means to lead users through information.

  25. Why is Graphic Design important? Graphic designers help humans better understand information in the world.

  26. …while making it pleasurable during the process!

  27. Graphic Design has a “Function”

  28. Graphic Design is “Form”

  29. Old thinking “Typically, graphic designers provide the spit and polish but not the shoe.” (Form)

  30. Old thinking Graphic designer often served as the ‘lubricant’ for other disciplines: • product design • architecture • fashion and as the ‘gloss and glitter’ of the media industries: • publishing • film • television • internet

  31. New thinking Graphic designers today have become producers, creating products, furniture, garments, textiles, typefaces, databases, magazines, novels, music, critical essays, films and videos. (Form and Function)

  32. How Graphic Designers Think Design Principles Graphic Design is grounded in fundamental principles that underpin good and efficient design. Design Process Involves thinking and creative process related to idea generation and informed design decision-making. Understanding basic principles of cognitive psychology Human perception: most humans - those with normally functioning eyes and brains - perceive and comprehend information similarly.

  33. “Building Blocks” essential to good graphic design: • Shape and Form • Spatial Awareness (layout and grid systems) • Typography: understanding what type is and how to work with it • Dynamics, Emphasis and Contrast • Using Colour for emphasis, orientation or decoration

  34. Graphic design’s relation to technological change • As technology changes, the way design is produced, reproduced, distributed and understood also changes. • Historically, designers are employed to represent technological change & to make it understandable to non-specialists. • Design (style) reflects changing cultural values in relation to technological change. • The formal aspects such as character, idea & quality of design changes as technology changes.

  35. Prehistory Images taken from: Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design

  36. Early Calendar (30,000 - 20,000 B.C.) found in Dordogne, France A sequence of incisions on animal bone. The incisions are believed to have been used to record phases of the moon (interpretation is open to debate).

  37. 1st Writing Tools? - over 200,000 years ago Above: Paleolithic bones incised with a series of lines.Below: Pieces (churinga) of carved stone and wood with abstract patterns, Australia.

  38. 1st Animation - Grotte de Lascaux (means “Cave of Lascaux” in French)

  39. Cave painting from Lascaux (c. 15,000 - 10,000 B.C.) Random placement and shifting scale signify prehistoric people’s lack of structure and sequence in recording experience.

  40. Cradle of Civilization (c. 6000 B.C.)- current day Iraq

  41. 1st Writing (c. 3100 B.C.)- pictographic pre-cuneiform tablet (clay) Early accountants: shows number of cows (“V” with curve on top) and sheep (cross within a circle)

  42. Early Grids (c. 3100 B.C.) - early Sumerian pictographic tablets The archaic pictographic script contained the seeds for thedevelopment of writing. Information is structured into grid zonesby horizontal and vertical division.

  43. Better Writing, Better Grids (c. 2360 B.C.) - cuneiforms Cuneiform writing contains phonetic + syllabic elements which provided a flexible way of communication. This led to marked improvements in agricultural production + science advancement.

  44. Cuneiform tablets (c. 2700 B.C.) - detailapprox. 1 1/2 x 1 1/2 inches.

  45. Egyptian stone relief hieroglyphs (c. 1450 B.C.) - detail Written hieroglyphics were simplified, but they maintained their pictographic origin.