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Rhetoric, Logic and Argumentation. Logical Fallacies. Cognitive Bias. Jackson Ford is the Number One Ford Dealership in the Southeast Region.  “Four out of five dentists surveyed preferred Crest toothpaste.”.

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Presentation Transcript
cognitive bias
Cognitive Bias

Jackson Ford is the Number One Ford Dealership in the Southeast Region.

 “Four out of five dentists surveyed preferred Crest toothpaste.”

Well, that's the news from Lake Wobegon, where all the women are strong, all the men are good looking, and all the children are above average.

  • Confirmation Bias
  • Bandwagon Effect
  • Wishful Thinking
  • Framing Bias
  • Clustering Illusion
  • Gambler’s Fallacy
  • Halo Effect
  • Illusory Superiority
  • Self-Serving Bias

That is taxpayer’s money that you are spending!

Save 50¢ if you bring your own bag!

loaded questions begging the question
Loaded Questions (Begging the Question)

"How am I to get in?" asked Alice again, in a louder tone.“

Are you to get in at all?" said the Footman, "That's the first question, you know.“

Lewis Carroll, Alice’s Adventures in Wonderland

ad hominem
Ad Hominem
  • Speaking at the Conservative Political Action Conference, Anne Coulter called Senator Ted Kennedy “an adulterous drunk.” She joked that President Clinton had “crack pipes on the White House Christmas tree.”
straw man
Straw Man
  • People who think abortion should be banned have no respect for the rights of women. They treat them as nothing but baby-making machines. That's wrong. Women must have the right to choose.
  • People who are in favor of abortion think it's okay to commit cold blooded murder.
faulty emotional appeal
Faulty Emotional Appeal

BEER BELLY, MAN BOOBS, AND

AN EXTRA CHIN TO SHAVE

guilt by association
Guilt by Association
  • The most telling moment in last night's [State of the Union] speech came after the president noted that "key provisions of the Patriot Act are set to expire next year." In response, notes the New York Times, "some critics in Congress applauded enthusiastically." If Osama bin Laden watched the speech, one imagines him applauding too.
    • Source: James Taranto, "The al Qaeda Cheering Section", Best of the Web Today, 1/21/2004