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E-Admission: To Be or Not To Be On the Cutting Edge!. Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

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e admission to be or not to be on the cutting edge
E-Admission: To Be or Not To Be On the Cutting Edge!

Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University

Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University

Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University

e admission
E-Admission

Strategic Enrollment Management

It’s More Than Just

Admissions!

Dr. Boyd Bradshaw

millennial generation
Millennial Generation
  • Couldn’t imagine life without a computer
    • Quiet Shoppers
    • Early Birds
    • Ants in the Pants
millennial generation4
Millennial Generation
  • Preferred Media
    • Text Messaging
    • Web Based Communication
    • Programmed Telephone Messaging
    • Video Games Competition
    • U-Tube / Web Videos
choosing your approach
Choosing Your Approach
  • How To:
    • Entice
    • Communicate
    • Convince
    • Support
entice
Entice
  • Is your website easy to navigate for the common visitor? Feel? Visual? Exciting? Engaging?
  • How do you utilize technology in the search process? Do you use different vehicles based on the student population you are recruiting?
  • Is the university website model the admissions website? How updated is your information?
  • Do you track your on-line visitors and what information they are viewing?
communicate
Communicate
  • Do you have virtual advisor on your website? Does other EM and campus units also utilize this function?
  • How quickly does your admission counselors/staff respond to email? How do you define normal business hours? What is the email response time for other university units?
  • Do you have a communication unit within admissions? What relationship do you have with campus-wide marketing and communication?
convince
Convince
  • How do you utilize technology with campus tours? Visit programs? Outreach events?
  • How personalized is the recruitment experience for prospective students?
  • What is your communication plan prior to a deposit? After a deposit?
  • What personal touch do you provide to the undecided student?
support
Support
  • Do you ask students what type of communication they prefer?
  • Do you capture data in your CRM and use it to craft messages accordingly?
  • Do you have a social network specific to your student populations?
  • Is there campus collaboration between service units and academic units in using technology?
e admission sem style
E-Admission – SEM Style
  • Engaging students through the recruitment process
  • Creating an expectation before and after enrollment
  • Building a bridge to successful alumni and giving
  • Creating a brand promise and vision for the university
keys to technology success
Keys to Technology Success
  • Staffing
  • Campus Wide Collaboration
  • Data Analysis
  • Best Practices
  • Literature Review
  • Planning
e admission12
E-Admission

The Decision… To Be or Not To Be

on the

CUTTING EDGE!

Mr. Thomas Griffin

traditional communication channels used in college admissions
Traditional Communication Channels Used In College Admissions
  • Mass mailing
  • Phone calling
  • Advertising
    • Print ads
    • Radio & TV ads
    • Billboards
  • Face to Face
    • College fairs
    • School visits
    • Receptions
    • Campus visits
typical traditional mail admissions communication
Typical Traditional Mail Admissions Communication
  • Student Search letter
  • Viewbook
  • Newsletters
  • Paper applications
  • Admission decision letters
evaluate technology on three factors
Evaluate Technology on Three Factors
  • Purpose
    • How does the technology help achieve our goals?
  • Message
    • Does the technology help us tell our story?
  • Connections/Social Groups
    • How does the technology connect people?
technology enhanced communication
Technology enhanced communication
  • Websites
  • E-mail messages
  • IM/Chat
  • Blogs
  • Video
  • Flash animation
  • Pod casts
  • Personal web portals
  • Self serve systems (FAQ)
  • Really Simple Syndication (RSS)
  • Social networks
  • Virtual worlds
issues
Issues
  • Changes in the student-counselor, student-college, counselor-college relationships
  • The optimal mix of traditional and technology enhanced communication
  • Managing all the technology
web sites
Web Sites

Admissions applications

Catalogs

Self serve systems (FAQ)

Virtual Advising

Virtual tours

University of Florida

University of Alabama

Virginia Tech

prospective student portals
Prospective Student Portals

General portals

College Board

My College QuickStart

North Carolina

CFNC

University Portals

NC State University

East Carolina University

counselor pages and portals
Counselor Pages and Portals

Mississippi State University

Information for High School Counselors

NC State University

WolfPAW

im chats
IM/Chats
  • http://www.chatuniversity.com/index.htm
flash animation
Flash Animation

Kettering University

video
Video

NC State University

KrispyKreme Challenge

youtube
YouTube

Did You Know – 2.0

Carl Fisch

user generated content
User generated content

NC State University

wikis
Wikis

Wikipedia entry

WolfWikis

UC Davis

pod casts
Pod casts

Virginia Tech

social networking sites
Social networking sites
  • Open social networking sites
    • Facebook
    • Myspace
      • Wingate University
  • Closed Social networking sites
      • Elon University
blogs
Blogs

University of Texas

MIT

interactive experience
Interactive Experience

UNC Charlotte Experience

virtual worlds
Virtual Worlds

Second Life

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