Corporate culture -----Group 8

1. Corporate culture -----Group 8

2. OUTLILNE 1. Brief introduction to corporate culture 2. Core values in a company culture 3. Importance to a company 4. Effects on employees 4.1 Recognition of the company 4.2 Work performance 4.3 Personal qualities 5. How to create healthy corporate culture 5.1 Definiting healthy corporate culture 5.2 Welcoming new ideas 5.3 Teamwork building 6. Haier’s culture 6.1 Background 6.2 Core values 6.3 The success of Haier’s culture 7. Conclusion Company Logo

3. 1. Brief introduction to corporate culture Corporate culture refers to an organization's values, beliefs, and behaviors. Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values of an organization. The ways to express organizational culture: a. Company’s architecture and decor b. The clothing staff wear c. The organization process and structures d. Rituals, symbols and celebration e. Commonly used language, logos, brochures and company slogans f. Status symbols as cars, window offices and titles Company Logo

4. 2. Core values in a company culture The essence of a company culture should include: teamwork, mutual respect, commitment and integrity. These core values will help to create a healthy work environment and attract more talented people. They willalso provide the direction of the joint efforts and daily conduct for all staff. Company Logo

5. competitiveness organization cohesion good quality and brand advanced management concept, reasonable structure, flexible operation pattern spiritual communication 3. Importance to a company Company Logo

6. To attract and keep the talented people To gain satisfaction from helping the company succeed Recognition To integrate our behaviors with the standards and norms To pursue breakthroughs Work perforrmance To share values To reflect the employees’ behavior of constraints Personal qualities 4. Effects on employees How What Company Logo

7. Definiting healthy culture to create healthy corporate culture Welcoming new ideas Teamwork building 5. How to create healthy corporate culture Company Logo

8. 6. Haier’s culture 6.1 Background • the world’s 4th largest white goods manufacturer • one of China’s Top 100 IT Companies • 240 subsidiary companies and 30 design centers, plants and trade companies • more than 50,000 employees throughout the world • specializing in technology research, manufacture industry, trading and financial services Company Logo

9. 6.2 Core values On the management On competition of market Core values On the service Company Logo

10. overall control and supervision of every employee every day OEC management satisfied customers, efficient processes, motivated and prepared employees, sustainable revenue, and profit growth for Haier 6.2 Core values On the management Company Logo

11. localization in design, manufacture and sales (a good understanding of local customer needs ) obtaining customer and user resources 6.2 Core values On competition of market Company Logo

12. reputation is more important than sales volume securing customer loyalty by building good reputation satisfying personalized needs and caring for work and customer creating good impression to every customer 6.2 Core values On the service Company Logo

13. 6. Haier’s culture 6.3 The success of Haier’s culture • satisfying the demands of worldwide consumers • realizing win-win performance between Haier and clients • widely recognized by Haier’s employees • Haier growing swiftly with business expansion from China to outside world Company Logo

14. 7．Conclusion To sum up, corporate culture is one of the most important conceptions in companies. Every company has its own unique culture or value set. Having a clear understanding of corporate culture will help us comprehending the effort on company’s employees. In addition, this will facilitate us to find ways to create healthy corporate culture. Company Logo

15. Thank you ! Company Logo