1 / 31

The New Media Landscape

The New Media Landscape. We’re not in Kansas anymore, Toto. The New Media Landscape. Satellite Radio. Sirius/XM Subscribers:. Satellite Radio Troubles. SEC FCC Stock Holders New Technologies Congress Consumers. Streaming. 72 Million Americans Monthly. Source: Bridge Ratings, 2/07.

hunter
Download Presentation

The New Media Landscape

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The New Media Landscape We’re not in Kansas anymore, Toto.

  2. The New Media Landscape

  3. Satellite Radio • Sirius/XM • Subscribers:

  4. Satellite Radio Troubles • SEC • FCC • Stock Holders • New Technologies • Congress • Consumers

  5. Streaming • 72 Million • Americans Monthly Source: Bridge Ratings, 2/07

  6. Streaming • On Demand • Live • CD Quality • Interactive • Inexpensive • 5,000 Radio Stations in US Streaming stations source: Inside Radio, February, 2010

  7. Streaming 67% 33% Source: JP Morgan, 2006

  8. MP3 Devices • Audio storage device • CD players • Cassette machines • 8-track tape players • Records • Copies through computer • CDs • Internet • Copies podcasts 116 Million Americans • 84 Million own iPod • 32 Million own other Source: Bridge Ratings, February, 2007

  9. Podcasts www.podcastalley.com www.itunes.com 3 Million Americans listen to Podcasts weekly Source: Bridge Ratings, February, 2007

  10. New Media Landscape Sources: Arbitron/Edison, 2006; Edison, 2007; XM and Sirius, 12/31/06; Arbitron RADAR 92, 2006

  11. Radio in the New Media Landscape www.hdradio.com www.ibiquity.com • Streaming • Podcasting • HD Radio • FM Quality on AM, CD quality on FM • Multiple channel programming • Text data (song titles, traffic, weather…)

  12. The Game Changer THE Platform for the Mobile Age • Phone • Handheld Computer • Video Player • MP3 Player • Gaming Device • Streaming Audio • E-mail • PDA • GPS • Internet Browser Apple iPhone

  13. Convergence is the Name of the Game Radio is also part of this convergence.

  14. Some Things Never Change...The Constant Strengths of Radio • Reach Consumer Marketing

  15. Radio’s National Audience Continues To Grow 12+ Weekly Cume In Millions Source: RADAR, 2008

  16. Some Things Never Change...The Constant Strengths of Radio • Reach • Frequency

  17. www.rab.com

  18. Some Things Never Change...The Constant Strengths of Radio • Reach • Frequency • Targetability Consumer Marketing

  19. Some Things Never Change...The Constant Strengths of Radio • Reach • Frequency • Targetability • Power of sound Consumer Marketing

  20. Some Things Never Change...The Constant Strengths of Radio • Reach • Frequency • Targetability • Power of sound • Consumer influence Consumer Marketing

  21. The New Media Landscape

  22. The New Media Landscape We’re not in Kansas anymore, Toto.

More Related