branding and promoting internal audit l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Branding and Promoting Internal Audit PowerPoint Presentation
Download Presentation
Branding and Promoting Internal Audit

Loading in 2 Seconds...

play fullscreen
1 / 13

Branding and Promoting Internal Audit - PowerPoint PPT Presentation


  • 327 Views
  • Uploaded on

Branding and Promoting Internal Audit . Salem Chapter of the IIA Salem, Oregon November 3, 2010. Some Questions to Ponder. Are their any residual myths in your organization about Internal Audit?

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Branding and Promoting Internal Audit


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
branding and promoting internal audit

Branding and Promoting Internal Audit

Salem Chapter of the IIA

Salem, Oregon

November 3, 2010

some questions to ponder
Some Questions to Ponder
  • Are their any residual myths in your organization about Internal Audit?
  • Are new employees, including temporary, given orientation about governance, risk management, compliance (GRC) and its relevance to their roles?
  • Does internal audit tell its story at new employee orientation?
  • At all-hands meetings?
  • At initial meetings of all engagements?
  • Is the Internal Audit “brand” comparable to Dollar Stores or Nordstrom , General Motors or Ford, Susan Boyle or Lady Gaga?
top ten brands
Top Ten Brands
  • COCA-COLA
  • MICROSOFT
  • IBM
  • GE
  • INTEL
  • NOKIA
  • DISNEY
  • McDONALD'S
  • TOYOTA
  • MARLBORO
hallmarks of branding
Hallmarks of Branding
  • Consistency of product and service delivery
  • Services and deliverables have a signature “look”
  • Continuous commitment to quality and excellence
  • Effective communications/marketing plan
consistency of product and delivery
Consistency of Product and Delivery
  • Disciplined Internal Audit processes
    • Risk-assessment
    • Audit planning
    • Risk-based engagements
    • Reporting
    • Follow-up
  • Repeatable, definable processes with owners, objectives, metrics
services and deliverables have a signature look
Services and Deliverables have a Signature “Look”
  • Reports have differentiated formats
    • Assurance engagements
    • Consulting engagements
    • Investigations
  • Formats are defined, stable, and evaluated
continuous commitment to quality and excellence
Continuous Commitment to Quality and Excellence
  • Professional certifications
  • On-going training
  • Robust Quality Assurance process
  • Cogent reports
    • Concise, balanced tone, readable, risk focused, timely
effective communications marketing plan
Effective Communications / Marketing Plan
  • Ownership clear
  • Clients’ and stakeholders’ needs assessed
  • Appropriate media
    • Web page
    • PowerPoint decks for all occasions
    • Face-to-face meetings
some marketing approaches
Some Marketing Approaches
  • Executive call program for senior staff
  • New employee orientations
  • Management and executive development training
  • Staff profiles on web or in brochure
  • Description of services on web or in brochure
  • News on entity portal
marketing approaches
Marketing Approaches
  • Web page with push communications
  • eNewsletter
  • Lunch and learn for non-audit staff
  • Debrief management after audit committee meetings
  • Presentation decks for all occasions
  • Attend affinity–group meetings
branding and promoting internal audit11
Branding and Promoting Internal Audit
  • Requires an Internal Audit strategy with an compelling vision, internalized values, and engaging mission
  • Coupled with a marketing and communications plan
  • That tells a story of transformation
  • That acknowledges and debunks the myths
the pay off
The Pay-Off
  • Internal Audit will be positioned for greater influence in the organization
  • Value to clients and stakeholders will increase when Internal Audit becomes a change agent within the entity
  • Internal Audit will become a core competency rather than a mandated burden
contact information
Contact Information

Jim Key, Partner

Shenandoah Group, L.L.P.

PO Box 1323

Beaufort, SC 29901

U.S.A

jckey@hargray.com

1.843.812.6647