Campus Internationalization: Strong Brand Required . An OIP Case Study. Campus Internationalization…Really?. Internationalizing the Campus/ Curriculum Providing high quality education in the 21 st century Shaping ‘global citizens’…to better compete, serve, excel.
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An OIP Case Study
Brand Experience Choice
Brand = Experience
inefficient + ineffective value proposition
OUR STUDY ABROAD NUMBERS WERE DECREASING
WE NEED A BRAND
Brenda MajeskiCIEESenior Vice President
Marketing Communications & Strategic Planning
Larry RothBrandlogicSenior Vice President
Lisa DonatelliGeorgetownDeputy Director & Director of Global Strategies